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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32074

    Title: 以創新與技術研發為競爭策略之競爭優勢分析 : 以通訊產業H公司為例
    Other Titles: Analyze the strategy of competitive advantages from innovation and R&D : an example of h company in communication industry
    Authors: 鄭秋英;Cheng, Chiu-ying
    Contributors: 淡江大學國際商學碩士在職專班
    鮑世亨;Pao, Shih-hen
    Keywords: 創新;技術研發;競爭優勢;競爭策略;innovation;R&D;Strategy of competitive advantage
    Date: 2007
    Issue Date: 2010-01-11 01:37:35 (UTC+8)
    Abstract: 從過去台灣產業演進的過程分析,可以發現在經濟發展初期和中期,只要生產要素具有國際比較利益或優勢,產業結構就會發生自動調整的力量,例如當人工成本明顯上漲後,台灣產業就開始轉移到藉由資金與土地成本之相對優勢,來發展資本密集產業。然而,此一階段有一共同特色,就是產業在創新誘因以及創新需求方面較低,產業競爭基礎主要聚焦在較低的人工成本、土地成本、建廠成本、資金成本等方面。
    Based on the analysis of the development process of Taiwan industry, we can find that the industry structure will adjust itself if there is an advantage of production elements over international competitions during its early and middle stage of development. For example, when the labor cost rises, Taiwan Industry will leverage its advantage of capital and land cost to develop capital-intensive industries. The feature of this stage is that the incentive and necessity for innovation is much less so that the competitive foundation is focused on lower cost of labor, land, construction, capital, etc.
    For the past ten years, Taiwan economy has entered a stage of highly developed, each cost of element is no longer comparatively low. Also, developing industries have become mature and therefore new entrants can use standardized technology and mature equipment to make a production. Under this circumstance, to renovate the industry structure, it needs to be upgraded by innovation and R&D. When there are more and more competitors coming into play, the profit is getting less and less. To make a breakthrough, innovation and R&D is the only way to go. However, it seems that there is no comparative advantage to make the industry adjust itself to the new environment, which is the key issue that will be addressed in this thesis.
    Innovation is the engine for the sustainable growth of a firm to push forward the needs of each time period. Besides, it is the build-up of R&D, channel, service and business model to tie up with the environmental renewal. In a word, the good companies always have dynamic progressive strategy to adapt to fast changes, and thus control competitive and keep growing. Taiwan communication industry has realized the rapid growth model thanks to the fast technology development and expansion of market. However, with the increasing number of competitors and keener global competition, the management is facing more risks and uncertainties. This research is based on the historical materials, case studies, and the author’s study to provide the communication industry with new thinking and strategy for the future competition.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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