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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32072

    Title: 地方傳統產業「創新經營」之研究
    Other Titles: Exploration of innovative operation of the Taiwanese industry
    Authors: 林莉娟;Lin, Li-chuan
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    曾義明;Tseng, Yi-ming
    Keywords: 地方傳統產業;產品創新;行銷通路;行銷活動;National Culture Industry;Quality Innovation;Marketing Channel;Marketing Activity
    Date: 2008
    Issue Date: 2010-01-11 01:37:30 (UTC+8)
    Abstract: 地方傳統產業是地方特色最佳的識別標誌,對於如何保存該文化或行業應更重視。創新有助於地方傳統產業抵禦外來的衝擊,同時也是保存它的最佳方式。本研究即是基於此一背景下,希望以提升地方傳統文化產業的創新力為目標,提出精進地方傳統文化產業經營發展的方向。
    The promotion of national industries is one of the most important Taiwan government policies in recent years, it not only contributes to improving national economic development but also contribute to developing cultural characteristics of Taiwan, but under the impact of industrial products, the national artifacts are now suffered from great threat. This research proposes that under this competition crisis, the best way is to develop the internationalization program of these industries and then can prevent them from declining. We propose a framework which implies three basic concepts for the innovation operation: quality innovation, marketing channel, and marketing activity. We collect a huge amount of secondary data and then present the analysis by statistical methods. Results show that respondents take different innovative action depending on the industry characteristic. At last, the conclusions offer some practical and theoretical suggestions for researchers.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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