English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49199/83641 (59%)
造訪人次 : 7093996      線上人數 : 58
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32052


    題名: The competition and collaboration in channel relationships of B2B2C system in the travel industry
    其他題名: 旅遊業B2B2C通路競合關係之探討
    作者: 蔡侑道;Tsai, Yu-tao
    貢獻者: 淡江大學國際商學碩士在職專班
    李培齊;Lii, Peirchyi
    關鍵詞: 電子商務;B2B;B2B2C;旅遊業;E-Commerce;Business to Business;Business to Customer;Travel Industry
    日期: 2006
    上傳時間: 2010-01-11 01:35:38 (UTC+8)
    摘要: 網路線上的消費性旅遊產品在不久的將來將會是生活上不可缺少的通路,零售和靠行的旅遊業者應立刻規劃並建立網站銷售平台。在旅行業者自行建立網站銷售平台(B2C)時,應慎重考量人力調度和票價資料庫準確的因素。相對,當旅行業者選用上游提供的B2B2C系統時,應評估未來網站與上游的零售網站中間所產生的利益衝突而導致業績受損。本研究針對這些問題進一步探討並分析當規劃建立網站銷售平台時零售和靠行旅遊業者應選擇B2C或是B2B2C來將電子商務的產值提升到最高。

    關鍵字: 電子商務、B2B、B2B2C、旅遊業
    Since shopping online with travel products will become a regular daily life in the near future, it is important for retailers and independent travel consultants to establish their e-commerce marketing (B2C) as soon as possible. If the travel agency starts its own web site, the man power and the accuracy of ticket fare database should be well considered as important factors. On the other hand, a retailer can adopt the B2B2C solution from their wholesalers, the conflict of interest between its own web site and wholesaler’s retail department may cause retailers loss some of its customers. This research is based on these issues and tries to analyze and recommend the retailers to select B2C or B2B2C for the maximization of profits in e-commerce marketing.
    顯示於類別:[國際企業學系暨研究所] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown407檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋