English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49983/85139 (59%)
Visitors : 7803688      Online Users : 133
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32045

    Title: Study for Japanese CVS (lawson) strategic formulation at phase of full market : opening in Shanghai
    Other Titles: 便利商店在上海市場開放下的策略形成之探討 : 以日商羅森為例
    便利商店在上海市場開放下的策略策略形成之探討 : 以日商羅森為例
    Authors: 柴田裕元;Shibata, Hiroyuki
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    Date: 2005
    Issue Date: 2010-01-11 01:35:05 (UTC+8)
    Abstract: 近十年來急速的經濟成長,加上2004年末即將開放的市場背景,這樣戲劇性的環境變化下,上海的角色勢必從世界的工廠躍為世界的消費者。在羅森的使命陳述“一切為了客戶”前提之下,本文將討論羅森—上海便利店的模範企業—在新的環境下如何達到他們的目的“The Hot Station in the Neighborhood”,透過分析各種環境因素,如:內部環經、產業環境、及總體環境來做策略選擇, 再經由個案分析後本文發現上述三種環境影響羅森的關鍵因素如下:


    Under the dramatic environmental changing backgrounds such as rocket economic growth in this decade and full market opening against foreign capitals at the ends of 2004, Shanghai, which have more than half of CVS in China, is surely starting to change its rule from “world factory” to “world customer”. In this thesis, how Lawson, Shanghai CVS model of Sino-Japanese enterprise, will take a strategic choice at this stage, and how they will be able to accomplish its vision “The hot station in the neighborhood” under new environmental conditions is mainly analyzed through its surrounding various influential environmental elements including internal, industrial and macro environment under its mission Statement “For the Customer”. As the result of analysis, our findings are presented below:

    Key factors against three levels environmental impacts on Lawson:

    (1) Internal Environment key factor: “Face to Face
    Communication” with local staffs
    (2) Industrial Environment key factor: “Cooperation”
    with local stakeholders
    (3) Macro Environment key factor: “Convenience Life”
    for Shanghai people

    As the result of three different level of environment impact on Lawson, Strategic Choice at this stage is “For Shanghai City” which suggests Lawson should stay and make effort to invest in Shanghai, not other places. This strategic choice can offset the Lawson’s weakness and shortcoming, and even shift into Lawson’s competitive advantage in Shanghai retailing market.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback