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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/32043

    Title: 跨國企業採行在地採購策略優勢之分析 : 以S手工具公司為例
    Other Titles: The advantage of the global industrial implement local procurement policy : a case study of hand tools company S
    Authors: 張雅惠;Chang, Yu-hui
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    Keywords: 使命陳述;競爭策略形成要素;手工具業者;Mission Statement;Factors of business strategy formulation;Hand Tools
    Date: 2009
    Issue Date: 2010-01-11 01:34:44 (UTC+8)
    Abstract: 本研究係探討跨國企業的知名品牌手工具業者在面對消費市場蕭條,大陸代工成本日漸提高及潛在競爭者威脅提高下如何制定競爭策略。目的為整理出策略形成之重要相關要素,以作為企業制訂競爭策略依據,並期望能提供具參考價值知識給予相關手工具業者參考。經由本研究之探討,歸納如下:



    This study concentrates on the business strategy development of the global hand tools company when facing the depression economy of target market, increased manufacturing cost in China and higher potential competitor threat. The study summarizes critical factors for business strategy development and expects to be referable for the others in hand tools industry. To summarize the findings as below.

    1. Under the mission statement, the internal environment assessment factors and external environment assessment factors are critical for business strategy formulation. To the target company, the brand value and the international procurement policy are the key factors to keep the leadership in the market.

    2. Based on the mission statement of the target company, this study comes out the competitive strategy picture after assessment of internal, external and macro environments. The strategy is more comprehensive based on the evaluation of three environments and it is useful to meet the mission statement of the company.

    3. In the globalization economy, hand tools company implements the procuring outside instead of the manufacturing inside and it is getting more important to keep the good relationship with the suppliers. Meanwhile, a well known brand company could emphasize the brand marketing and the closed strategic alliance with the distributors. With these strategies, the company could reduce the threat from the suppliers enter the market.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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