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    題名: 跨國企業採行在地採購策略優勢之分析 : 以S手工具公司為例
    其他題名: The advantage of the global industrial implement local procurement policy : a case study of hand tools company S
    作者: 張雅惠;Chang, Yu-hui
    貢獻者: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
    關鍵詞: 使命陳述;競爭策略形成要素;手工具業者;Mission Statement;Factors of business strategy formulation;Hand Tools
    日期: 2009
    上傳時間: 2010-01-11 01:34:44 (UTC+8)
    摘要: 本研究係探討跨國企業的知名品牌手工具業者在面對消費市場蕭條,大陸代工成本日漸提高及潛在競爭者威脅提高下如何制定競爭策略。目的為整理出策略形成之重要相關要素,以作為企業制訂競爭策略依據,並期望能提供具參考價值知識給予相關手工具業者參考。經由本研究之探討,歸納如下:

    一、在企業使命陳述下,內部環境評估要素及外部環境評估要素為其競爭策略形成之重要考量因素。就個案公司為例,其品牌的無形價值與國際採購策略為其維持市場領導地位之利器,應予以重視。

    二、在個案公司之使命陳述下,分析其內部環境、外部環境及總體環境,整理出其競爭策略形成要素圖,當個案公司考量其內、外部環境要素重點時,將有助於其全方位的策略發展,進而達成公司使命。

    三、進入經濟全球化時代,手工具業者以對外採購取代自行生產,而與供應商合作關係日益重要。如此之外,知名品牌業者應強化其品牌行銷,建立與通路商策略聯盟作為競爭優勢,藉以降低供應商進入市場競爭威脅。
    This study concentrates on the business strategy development of the global hand tools company when facing the depression economy of target market, increased manufacturing cost in China and higher potential competitor threat. The study summarizes critical factors for business strategy development and expects to be referable for the others in hand tools industry. To summarize the findings as below.

    1. Under the mission statement, the internal environment assessment factors and external environment assessment factors are critical for business strategy formulation. To the target company, the brand value and the international procurement policy are the key factors to keep the leadership in the market.

    2. Based on the mission statement of the target company, this study comes out the competitive strategy picture after assessment of internal, external and macro environments. The strategy is more comprehensive based on the evaluation of three environments and it is useful to meet the mission statement of the company.

    3. In the globalization economy, hand tools company implements the procuring outside instead of the manufacturing inside and it is getting more important to keep the good relationship with the suppliers. Meanwhile, a well known brand company could emphasize the brand marketing and the closed strategic alliance with the distributors. With these strategies, the company could reduce the threat from the suppliers enter the market.
    顯示於類別:[國際企業學系暨研究所] 學位論文

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