Based on productive approach, the research analyses the C financial holding company through study of relatively representations, collection of secondary data, and exploring relevant literature. The research takes advantage of the past and current, competitive situation of domestic banks to estimate competitive strategy that a financial holding company will conduct. Moreover, the ultimate goal of this research is to find relationship between competitive strategy and elements of shaping the competitive strategy. Through analyzing and estimating the C financial holding company, the research will assist the financial industry to understand external and internal, environmental elements. Furthermore, this research would provide a reference for the financial industry on decision-making as well as on business strategy.
In applying the competitive advantage strategic analysis model, this research was gathered by using C financial holding company as an actual target model for the case study, and once analyzing this company, three major conclusions have been made as follows:
1. In the financial business industry, C financial holding company positioned at「market-oriented operation」strategic business units, and sufficiently controlled key factors of success advantages.
2. C financial holding company at the present time possesses fidelity and loyalty from employee、the integration effectiveness of marketing channels、brand name and business image, and effective leadership in upper operating management over subsidiaries’ communications & coordination in primary resources advantage.
3. In the process of defining goals and establishing intention strategies, C financial holding company can fully manage opportunities from the market environment, and develop the actual competitive advantage that organizations maintain. However, some other competitive advantages and industry key success require further reinforcement, including customer relationship management、brand name and other business images、product innovation、research & development, and international competition abilities, etc..