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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32038

    Title: 金融機構不良債權策略管理之研究—以臺灣地區T銀行就學貸款為例
    Other Titles: Study on the business strategy formulation for non-performing loan in Taiwan-a case study on student loan in bank T
    Authors: 李文英;Lee, Wen-ying
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    Keywords: 不良債權;就學貸款;策略形成;Non-Performing Loan;Student Loan;Business Strategy Formulation
    Date: 2008
    Issue Date: 2010-01-11 01:34:24 (UTC+8)
    Abstract: 本研究是以臺灣地區銀行處理不良債權之現況,來探索企業競爭策略形成對催收人員執行力之研究,目的是希望透過個案公司的使命陳述,進行其內部環境要素評估與外部環境要素評估,歸納出策略形成之重要相關因素,據以制訂其競爭策略,並期望能提供知識給予催收人員作為處理不良債權的參考。本研究採取探索性的個案研究法,透過國內外相關文獻探討和次級資料的蒐集,經由本研究之探討,歸納結論如下:



    This study concentrates on the current development of Non-Performing Loan in Taiwan with emphasis on business strategy formulation to official’s execution so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the student loans. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary date extensively with findings as follows:

    1. With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the dealing with non-performing loan did not competitive superiority of is the official’s execution for ever. It’s a key factor to be the new business strategy formulation.

    2. With the mission statement, this study has assessed the internal and external competitive environmental of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram and execution diagram. The three environmental key factors are sufficient for the target company to formulation its business strategies so as to achieve goals and modify its specific business strategies.

    3. After internal environmental assessment, industrial environment assessment and external environment assessment, to think that goals to be achieved depend on accurate executing. The most important thing is how to maintain the lowest ratio of non-performing loan.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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