English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51771/86989 (60%)
Visitors : 8368206      Online Users : 74
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/32037

    Title: 商業銀行是否適合經營不動產信託業務?-以C銀行為例
    Other Titles: Can the commercial bank run for the business of the real-estate trust-a case study on c bank
    Authors: 林艶慧;Lin, Yen-hui
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng
    Keywords: 不動產;信託;銀行;使命陳述;競爭策略;內部環境;外部環境;總體環境;Real-Estate;Trust;Bank;Mission Statement;Competitive Strategy;Internal Environment;External Environment;Macro Environment
    Date: 2008
    Issue Date: 2010-01-11 01:34:21 (UTC+8)
    Abstract: 隨著經濟的發展造成國民所得的增加及教育普及造成國民知識水準的提升,對於不動產本身的管理及運用有了更深更迫切的需要,所以有了不動產信


    Due to the enhancement of national income and knowledge which comes from the development of economy and popularization of education, the management and application of real-estate becomes much more important. That is the reason that trust law, trust enterprise act, and the legislation of real-estate trust pass.

    The research applies case study to establish the framework of model and strategic orientation to survey whether the execution of specific business accord with enterprise mission or not.

    According to the development of commercial bank’s real-estate trust in Taiwan, the research investigates that the process how bank C evaluates through internal environment to realize the advantages and weakness itself in order to broaden the internal advantages or improve the weakness itself to draft the competition strategy. Furthermore, the research also explores that how bank C realize its position, competitors, and substitutes in its industry through the evaluation of external environment. By having an insight into itself, competitors, and industry, bank C could differentiate the opportunities from threats in certain situation. Finally, the research also investigates the way how bank C drafts accurate competition policy by comprehending the trend of times and policy through the evaluation of macro environment. If the real-estate trust is not accord with the enterprise mission, bank C should suspense the business immediately. However, the real-estate trust is the trend of future. Making up the flaws and improving existent weakness to draft a guideline is the first priority of bank C.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback