Competitive procurement strategy of PC key components : a case study of company H

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Title:	Competitive procurement strategy of PC key components : a case study of company H
Other Titles:	以個人電腦關鍵零組件採購為競爭策略之研究: 以H公司為例
Authors:	林淑芬;Lin, Shu-fen
Contributors:	淡江大學國際商學碩士在職專班林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
Keywords:	企業使命;7S模型;五力模型;PESTEL;BuySell;mission statement;7S Framework;Five Forces Model;PESTEL;BuySell
Date:	2006
Issue Date:	2010-01-11 01:32:44 (UTC+8)
Abstract:	在市場成熟，價格競爭激烈的產業中，如何有效控制採購成本也就相對重要。本研究係以全球PC市場目前之發展現況，來探索企業策略形成之要素與其競爭力之相關性。以跨國高科技企業–H公司做為個案研究對象，分析其在面對現今外在環境的變化及產業的競爭之下，如何運用內部優勢及外在條件，制定其策略方向，並以特殊之採購模式作為其競爭策略，期望能提供有效之運作模式作為相關產業之參考。 H公司以成為全球第一的高科技公司為企業使命，其內外環境之相關分析歸納如下：一、H公司同時提供消費者價格合理、高品質之產品及最佳客戶服務三項優勢。這是其優於競爭對手的關鍵策略。二、在PC產業中，H公司目前居市佔率第二之地位。其採購量大，議價能力強，可以有效降低成本，提高產品價格之競爭力。三、大陸的開放政策帶來龐大的內需市場，同時也為H公司帶來大量商機。結合上述三項優勢，H公司發展出具有競爭性之採購策略及運作模式，藉由此策略之運用，可以增加公司之競爭力並逐漸達成企業之使命。 There has been a gradual increase in the importance of the procurement strategy in companies. This study proposes a theoretic framework and utilizes a multinational technology company – company H as an empirical case study for integrating its resources, current market position and expected environmental influences, and comes out the core competences and advantages of the company. Along with these advantages, the company develops a competitive procurement strategy to increase its competitive viability. We point out how the framework can be applied as a tool for exploring the procurement strategy and how this strategy can increase the competitive advantages for this company. There major conclusions have been made as follows: 1. While company H’s major competitors might deliver one or two facets of this strategy, only company H can deliver all three facets: high tech, low cost, best customer experience at once — and this is critical to success in today''s marketplace. 2. With the good market position and the huge volumes it buys, company H has a strong bargaining power to its suppliers. It helps to reduce the material and supply chain cost of company H and to achieve its low cost strategy. 3. The open investment policy and open market in China provide lower wage labor and huge domestic market. Company H has taken this advantage and set up the branch or join venture with local enterprise to occupy the large market share in China. Integrating these three strengths, company H develops a competitive procurement strategy and operation model to lower its cost and increase its competivitness. It also helps company H getting closer to be the leading technology company in the world.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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