3.「信任」對「關係承諾」存在正向顯著之影響。 Because of the severely competitive business environment and limited resources owned by the firms in Taiwan’s Opto-Electronic industry, it is very difficult for them to keep a long-term competitive advantage. Strategic alliance has consequently become a common strategy option for the Opto-electronic firms. Past researches have suggested that relationship quality is the key element to maintain positive alliance partnership. Our study was based on the KMV Model proposed by Morgan and Hunt in 1994, used the “relationship commitment” and “trust” to measure the relationship quality. This study tried to discuss how the alliance partnership affects the relationship quality by relationship termination cost, relationship benefit, and communication. Furthermore, we also checked whether the relational quality would affect the firm’s willingness to maintain the alliance relationship in the future.
The downstream firms of Opto-Electronic were selected as research subjects and firms data were collected via questionnaires, 122 response were valid. We applied SEM to analyze the valid response data. The major findings of this study are as follow:
1.The relationship commitment is the key element to affect the firm’s willingness to maintain the alliance relationship in the future, but trust effect is not significant.
2.Besides, relationship benefit affects relationship commitment positively and significantly, but the relationship termination cost effect is not significant. And communication has a positive impact on trust.
3.Trust has a positive and significant impact on commitment.