臺灣地區醫療器材廠商經營策略形成之分析 : 以D公司為例

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Title:	臺灣地區醫療器材廠商經營策略形成之分析 : 以D公司為例
Other Titles:	The strategies formulation analysis of the medical devices manufacture in Taiwan : a case study of company D 台灣地區醫療器材廠商經營策略形成之分析－以D公司為例
Authors:	鄭麗雲;Chang, Li-yung
Contributors:	淡江大學國際貿易學系國際企業學碩士在職專班林志鴻;Lin, Jyh-horng
Keywords:	醫療器材;策略形成;使命陳述;Medical Devices;Strategy Formulation;Mission Statement
Date:	2008
Issue Date:	2010-01-11 01:31:54 (UTC+8)
Abstract:	由於人類壽命與人口結構的改變，伴隨著科技進步與資訊發展，大眾對醫療照護、休閒養生與個人保健的重視程度也日益升高。台灣醫療器材產業因市場規模小、相互支援的周邊產業不足，使得產品規模遲遲無法擴張，雖然近年來因電子產業發展快速，使得國內醫療用電子儀器製造業明顯成長，由於市場規模不大，故台灣之醫療器材製造商以中小企業為主體，產品以外銷為導向。近年來，國際競爭激烈，加上工資上漲、土地與人力缺乏等問題，使得台灣經營環境劣化，有不少醫療器材業者遷廠到其他國家以爭取更理想的生產條件與方式。即使我國醫療器材工業已被政府列入十大新興產業，優先享有租稅、金融、科技研究及產業輔導等獎勵措施，但仍無法解決台灣醫療器材業者面對競爭激烈的環境。本研究針對台灣地區醫療器材廠商之現況及未來之發展趨勢，及個案醫療器材製造公司之內部環境、外部環境（含產業環境及總體環境）整體評估分析。了解對國內醫療器材業之企業規模、經營狀況與發展趨勢。探討個案公司內部環境及外部環境之相關評估要素，及企業競爭策略之形成要素等之相關性。依據個案公司之內、外部環境之相關性評估要素，歸納與探討其競爭策略形成要素，以作為該公司制訂與修訂其特定之競爭策略之參考。 By the change of human life-span and population structure and following the brilliant progress of technological and information transmission, people pay more attention on personal healthcare and medical treatment matters. The medical devices industry of Taiwan is in middle-small scale because of the small market. Besides, the peripheral industry of supporting each other is insufficient, make the scale of the products expand slowly. However the electronic industry develops fast in recent years, make domestic electrical medical devices manufacturing obviously grow up. Medical devices manufacturers of Taiwan rely mainly on small and medium-sized exporting enterprises. The international competition fierce year by year, in addition, the salary goes up and the land and manpower lack. Those issues make Taiwan enterprise environment degradation. Medical devices manufacturers move factory get other countries by strive for ideal working condition and way. Even the medical industry of Taiwan has already been listed in ten major new industry by the government, enjoy tax, finance, scientific and technological research and industry arranges to reward, to coach and to have priority, but still unable to solve the predicament of medical devices industry. This study is directed against the present situation of the medical devices manufacturer of Taiwan and development trend in the future, and the inside environment of the medical devices manufacturer, D company, external environment condition (including industry''s environment and overall environment) are assessed and analyzed wholly. Interpret the scope of the enterprise, management state and development trend to the domestic medical devices industry. Probe into the relevant assessment key elements of the environment and external environment condition inside the case company, dependence of and the forming key element of enterprise''s competitive strategy, etc. Conclude and probe it’s competitive strategy and form the key element, in order to give advice and reference to make and revise the case company’ specific competitive strategy.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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