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|Title: ||臺灣地區藥廠競爭策略形成之分析 : 以外商Ａ公司為例|
|Other Titles: ||The analysis of the pharmaceutical industry and competitive strategy formulation in Taiwan : a case study of a foreign pharmaceutical company A|
台灣地區藥廠競爭策略形成之分析 : 以外商Ａ公司為例
|Authors: ||陳淑妮;Chen, Shu-ni|
林志鴻;Lin, Jyh-horng;賴錦璋;Lai, Chin-chang
|Keywords: ||製藥產業;研發技術;策略形成;使命陳述;Strategy Formulation;Mission Statement|
|Issue Date: ||2010-01-11 01:31:47 (UTC+8)|
Pharmaceutical industry has been a major role in health care system. Although the government continues to be the impetus for medical research projects, by offering counselling service and establishing investment fund for new products, domestic pharmaceutical firms still encounter great amount of obstacles.Weakness in international marketing strategy and ability, for example, and the industry strength is too diversified and need to be integrated. The drug companies in Taiwan region are middle size in scale, and their products are highly similar. Unable to afford R&D cost, most them manufacture products so-called eneric drugs, drugs that are without patent protection.Government-owned manufacture faces issues such as small domestic market, difficulty in expanding foreign market, low self-supply rate in raw materials, production does not have economies of scale, and lack of R&D ability. Taiwan accession to WTO will lower the tariff and bring more competitions, and further squeeze the room for survival for domestic firms. After the Nation Health Insurance Program established, the changes in regulations, price benchmark, redistribution, clinic/medicine separation had placed unprecedented impact on drug companies. Without improving the competitive edge, domestic firms will lose their market share eventually.
This thesis will study a case where foreign pharmaceutical company utilized HQ resources, in response to the situation in Taiwan, carried out a internal, external and overall environment analysis, and formulated a feasible and competitive strategy to accomplish a mission statement.By dissecting the foreign company''s analysis process, domestic firms can learn and enhance their strength.
|Appears in Collections:||[國際企業學系暨研究所] 學位論文|
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