The integration of OEM/ODM manufacturing and its influences toward to customization : an example from a display company

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Title:	The integration of OEM/ODM manufacturing and its influences toward to customization : an example from a display company
Other Titles:	客製化整合
Authors:	鄭亘晏;Cheng, Shuan-yen
Contributors:	淡江大學國際商學碩士在職專班蔡政言;Tsai, Jeng-yan;鮑世亨;Pao, Shih-heng
Keywords:	整合;客製化;代工;供應鏈;integration;customization;OEM/ODM manufacturer;supply chain
Date:	2007
Issue Date:	2010-01-11 01:31:33 (UTC+8)
Abstract:	企業面對全球化的競爭與產品的多樣化，除了要及時掌握市場資、保持彈性的運作與快速滿足市場需求之外，同時還要維持成本低、效率高及彈性佳的經營模式，以維持優勢競爭力。近年來，全球PC品牌大廠為了爭取更高的市場佔有率，紛紛以委外代工模式為基礎，大量利用全球運籌體系，來滿足不同顧客之差異性需求等服務。為了滿足這些需求並有效減少因預測市場與實際需求之間的落差，代工廠商必須思考如何在有限的生產時限內，以最快且相對的成本購入原料，並能快速且有效率的生產加工並將產品完整的送到顧客的手中。本研究將藉由個案公司客製化整合的經驗，尋找出新型態的製造及經營模式，這是本研究的主要目的。 Information technology is a technology-intensive, capital-intensive industry, which experience substantial market fluctuation due to the fact that its products are short-lived. In a competitive and rapidly changing market, it is difficult for companies to maintain long-term competitive advantages over others. For these reasons, companies need not only to improve their information system, but also need to revise direction for development and management according to dynamic market changes. Also, the emergence of e-commerce did not only change consumers’demand for products and services but also change operation pattern. Facing market competition from globalization as well as the introduction of many different products companies have to understand the market trend, devise flexible operation methods, promptly respond to the market demand, and operate at low cost. E-commerce separate purchasing and sales. For branded clients, the transaction is completed when they receive the order and payment. However, the sub-contract manufactures need not only to manufacture the products, but they also need to ensure that the products are delivered to the clients. The transaction is not completed until the clients are satisfied with the products. By the same token, E-commerce divides manufacture and sale, classifying production as a kind of purchase. Looking at this field, PC brands seek to increase market share by employing the OEM (Original Equipment Manufacture) /ODM (Original Design Manufacture) outsourcing module, they make substantial use of information technology in order to devise plans that can be adapted to global scale. Furthermore, market strategies, like customization and personalization are employed to fulfill different needs from customers. In an attempt to reduce the discrepancies between the estimated market demand and actual needs, and in order to solve the problem of inventory, OEM/ODM manufacturers need to consider how to efficiently and effectively manufacture customized product and to deliver them to the customers at low costs. The question of how OEM/ODM manufacturers reduce the production cost and maintain flexibility and enhance efficiency is worth examining. The objective of this study is to investigate this question and look for new forms of manufacturing management.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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