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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31974

    Title: 生活模式對單身輕熟齡女性理財行為影響之分析
    Other Titles: An analysis of personal investment behavior based on living types of single and pre- mature female
    Authors: 林瑜莉;Lin, Yu-li
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    蔡政言;Tsai, Jeng-yan
    Keywords: 單身女性;輕熟齡;生活型態;理財行為;sinalge female;pre-mature female;life types;Personal Investment
    Date: 2008
    Issue Date: 2010-01-11 01:29:54 (UTC+8)
    Abstract: 隨著全球女性經濟獨立及自我意識高漲,單身與離婚的比例不斷提高,單身女性不再以結婚當成人生必經之路,近年來單身議題不斷的再延燒中,因此本研究內容便關注探討生活模式對單身輕熟齡女性理財行為影響之分析,選擇在大台北都會區的輕熟齡女性作為分析。國內針對未婚女性議題的研究十分豐富,其中大多是針對30歲以上未婚女性的研究,因此本研究也是針對此一族群作為研究對象,佐以已婚及已婚單身的女性做比較。
    As more women seeking emotionally and economically independent, women no longer see marriage as the most important thing in life. Therefore, single and divorced female population is getting larger in our society and related discussions has been one of the hottest ones ever since. The research focuses on the impact of the changing lifestyles on the single、pre-mature female and draws samples from the greater Taipei area. Similar to most of the existing researches focusing on the single women over 30 years old, our research focuses on the same age group and covers both married and single female for additional comparison.
    This research focuses on women whose ages are between 30 and 45. We issued 452 questionnaires, and retrieved 451 valid ones. Valid rate is 99.87%. The research shows, for the life type dimension, single and pre-mature female prefer excitement, fashion and staying within groups. For the population variant dimension, there doesn’t appear to show obvious difference no matter their marriage status. On the other hand, there are obvious differences between single and married female population as to the financial goals, retirement plans and religious preferences. In addition, single female are tend to be more risk-averse for most of them show a prudent personality.
    In conclusion, single and pre-mature female have different life types due to the environment and personality. Even though this population has the impression of higher incomes, and working harder and playing harder, the research shows the opposite. Single female don’t work harder nor have more colorful life. Finally, because of the easy access to investment information distributed through education and government, their knowledge for financial products do not appear to be higher simply based on the different lifestyles.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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