一、個案銀行之使命陳述之下，評估其內部環境與外部環境並歸納 出B 銀行競爭策略形成要素，可作為B 銀行競爭策略制定與修 正時之參考。 二、B 銀行在策略以多元化的財富管理為目標之下去執行，應可以 朝B銀行為其使命陳述（台灣網路財富管理之品牌銀行)方向快 速達成。 三、B銀行應不斷地加強專業人才的培植，為未來成為財富管理的品 牌銀行及國際性銀行作準備。 四、B銀行應重視及加強既有員工之在職及專業訓練，提高內部晉升 之機會，有了傳統業務的經驗，更為客戶作整體之財富管理規 劃方向發展，達到B 銀行與客戶雙贏的目標。 Many Commercial Banks in Taiwan are scrambling for a bite of market pie of the wealth management, and it is a popular trend of online trading for bank’s main clients, therefore cyber banks lead to a competition of Internet Wealth Management violently.
On the current development of commercial banks in Taiwan, and through the mission statement of bank B, this study tries to explore the business strategy formulation factors of commercial bank in relation to strategies. First of all, it processes the analyses’ factors of bank B of internal and external environments. Then summarizes the critical factors related to the strategy formulation, and thereby proposes business strategies and ways of the Internet wealth management of commercial banks for an adaptation to the general environment. It is a csae study of methodology that, in terms of collections of domestic and foreign paper and data, addresses the conclusion as below:
一.Under the mission statement and the assessments of the internal and external environments, it sums up factors of the strategy of formulation and amendment for bank B. 二.To conduct the goal of diversification of Wealth Management is to aim at the direction of the mission statement of bank B, the brand name of Internet Wealth Management in Taiwan. 三.For the brand name of Internet Wealth Management and globalization in the future, bank B should cultivate persons of specialized field. 四.Bank B should attach great importance to（1） the education of on-the-job and specialty, and（2） inner promotion. Clerks, to possess the traditional transactional experience, specifically offer an integral service of Wealth Management. Consequently, it attends the win-win goal of customer and bank.