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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31936

    Title: 兩岸ERP市場經營之機會與挑戰 : 以I公司為例
    Other Titles: The opportunities and challenges of ERP business in Taiwan and China : an example of I company
    Authors: 王文珍;Wang, Wen-chen
    Contributors: 淡江大學國際商學碩士在職專班
    林江峰;Lin, Chiang-fang
    Keywords: 企業資源規劃;台灣資訊服務業;中國軟體產業;SWOT分析;中小企業;ERP;Information Service Industry;SWOT;Small or Medium size companies
    Date: 2006
    Issue Date: 2010-01-11 01:26:51 (UTC+8)
    Abstract: 目前資訊產業的全球性結構調整日益明顯,逐步由硬體主導型向軟體和服務主導型發展,並預計將於2006年可突破硬體產業之產值,比重將達資訊產業的52%。軟體產業區域轉移趨勢顯現,軟體產業上游的計算機硬體、外設、半導體等的製造中心,已形成了向亞太地區轉移的整體趨勢。而在新一輪的國際分工中,高附加值、低成本、智力密集型的軟體與資訊服務產業也逐步向亞太地區轉移,階梯式競爭格局逐步形成。
    The structural changes in IT industry become more and more significant with each passing days,
    and shift from hardware-oriented to software-and-service-oriented development, which is estimated to surpass the hardware-oriented ones and reach 52% of the whole IT industry by the end of 2006. The hardware industry has significant area-region shifts. The manufacture centers of computer hardware
    and semiconductor has the tendency to shift to Asia Pacific Region. Under this new international collaboration, high added-value, low-cost, and brainpower-concentrated software and service industry
    has also gradually shifted to Asia Pacific region. The ladder-styled competition pattern has formed.
    Under the intensive competition of software market against large corporations, some key points,
    such as fast- accommodation of changing market, catching of trend, best use of product’s advances,
    and flexible strategies, have decisive influence for the surviving of a small or medium size company
    across Taiwan straight.
    This research is focusing on the cross- straits ERP industry and mainly aims at two points. The
    first one is to analyze the ERP market in Taiwan and China. We do the SWOT analysis of Taiwan and China EPR market to find out the developing direction and market potentials. The second one is case-study of chosen companies. By SWOT analysis and researches in developing strategies of the
    chosen ERP companies, we can have deeper knowing of this industry. Further more, we provide
    company managers the awareness of increasing its own advantages to have the control of the industrial environment and reduce outer treats at the same time. Eventually we wish to come out with the
    reference of strategy making in ERP industries.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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