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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31931

    題名: 供應商關係管理-以惠普公司掌上型電腦部門為例
    其他題名: Supplier relationship management-an example from hp corporation handheld division
    作者: 林宜平;Lin, I-ping
    貢獻者: 淡江大學國際商學碩士在職專班
    林光賢;Lin, Kuang-hsien
    關鍵詞: 供應鏈管理;供應商關係管理;關係學;信任;委外代工;Supply chain management;Supplier Relationship Management;Relationship;Trust;Outsourcing
    日期: 2008
    上傳時間: 2010-01-11 01:26:20 (UTC+8)
    摘要: 隨著全球國際大廠委外代工需求的高漲,連帶促使下游代工產業蓬勃的發展,在此之際,企業也漸漸發覺到傳統的威權式管理,早已無法因應新興的代工產業。加上,隨著代工廠商在技術等專業程度的累積,供需雙方的地位也逐漸由傳統上“買方導向”、“以客為尊”的舊思維,慢慢演變為彼此平等、互惠的合作夥伴關係。
    With the rising global demand of outsourcing of international companies, the downstream foundry industry is also developed prosperously. In the meantime, enterprises are gradually found that the traditional management of authoritarian-style has been unable to deal with emerging foundry industry. Furthermore, the status of supply and demand sides are gradually evolved from the old thinking of "Customer Orientated" into the “Cooperative Partnership” which embraces with mutual equality and mutual benefit, due to the technologies and the other professional skills of foundry have been accumulating.
    As the ambition of business is objective to obtain the greatest premium to the company itself and its shareholders, by the efforts of multi-collaborator of supply, demand sides and both of their clients. Therefore, in this competitive marketplace, enterprises must learning to establish and to maintain the harmonious relationship between peoples and companies, in order to control the success key elements of Supplier Relationship Management(SRM). And SRM is truly an important know-how to a new generation of enterprise managers who are under the industry trend of globalization.
    The thesis is written under the evolution era between the old and new thinking of enterprise management. Along with the mature development of information technology, computer systems have gradually replaced manual operations. However, the computer systems have been unable to replace trust and commitment between peoples and companies. Lastly, "Relationship" and "Trust" are no longer the nonessential things to enterprise, they have already become the requisite professional skills to a new generation of enterprise managers, and they are the real business asset indeed.
    顯示於類別:[國際企業學系暨研究所] 學位論文


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