English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51756/86971 (60%)
Visitors : 8358645      Online Users : 125
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31928

    Title: G品牌在臺灣美容沙龍的營運策略
    Other Titles: Operational strategy of cosmetics for G brand in Taiwan's beauty salons
    Authors: 顧倩虹;Ku, Chien-hung
    Contributors: 淡江大學國際商學碩士在職專班
    林江峰;Lin, Chiang-fang
    Keywords: 美容沙龍;行銷通路;行銷策略;品牌;beauty salon;market channels;operational strategy;Brand
    Date: 2009
    Issue Date: 2010-01-11 01:25:59 (UTC+8)
    Abstract: 近年來隨著美妝雜誌與日本流行文化在台灣的盛行,台灣女性除了注重化妝打扮之外,更重視肌膚的保養。且台灣的保養品種類繁多,也提供不同的品牌以供台灣女性選擇,故當新品牌的保養品推出時,應該如何有效的利用銷售管道提升消費者對該品牌的注意力,則成了廠商不能忽視的重點。
    Japan culture and magazines are prevailing in Taiwan recent. Women in Taiwan start to apply cosmetics and to take care of her face health. When a new brand cosmetics is released in Taiwan, how to choice efficient marketing channels to promote this new brand cosmetics is the most thing that wholesalers most focus on.
    This research is a case study of G brand, and we will research how to use the beauty salon as the marketing channel and interview the professional manager about macro environment、business strategy and future outlook. After collecting and analyzing the interviewed data, we will plan a business strategy that how a new cosmetic brand market in beauty salon.
    This thesis is divided into five chapters. Chapter one is the Preface. Chapter two is the Literature Review. Chapter three is the research design. Chapter four is the Case study. Chapter five contains Conclusions and Suggestions. By integrating the above Chapters, we will plan how the G brand market in the beauty salon.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback