|題名: ||行動電話電子代工服務業之競爭優勢分析 : 以F公司為例|
|其他題名: ||The competitive advantage analysis of mobile phone electronic manufacturing service : a case study of F corporation|
|作者: ||陳宜君;Chen, Yi-jiun|
|關鍵詞: ||行動電話;手機;EMS;競爭策略;Mobile Phone;Competitive Strategy;EMS|
|上傳時間: ||2010-01-11 01:25:55 (UTC+8)|
最後，本研究建議，(1)台灣行動電話產業在國際供應鏈所扮演之核心角色為代工與運籌提供者，企業應思索如何從ODM/OEM代工廠商轉變為整合服務提供者(Total Solution Provider) (2) 行動電話產業己從成長期邁入成熟期，由知識經濟利益轉變為規模經濟優勢，企業須建構產業鏈垂直整合優勢，整合產業上下游關鍵技術，進而提供客戶完整服務，以確保成本、品質及速度之綜效。
In recent years, mobile technology developed rapidly, Taiwan manufacturer giants expanded their business into most profitable industry – mobile device market. With advantage of flexible, high-speed response and low operation cost; and also integrated supply chain of key components & technology, Taiwan manufacturer devoted mobile device industry successfully and also established closed ODM/OEM business relationship with global mobile device provider; such as Nokia & Motorola; etc..
The purpose of the research is to understand character of mobile phone ODM/OEM industry and its future trend; and also further analysis of Taiwan mobile phone manufacturer’s competitive advantage base on mobile phone industry tendency and competitive factor. The research is also focus on case study of leading mobile phone EMS provider and its advantage. To summarize purpose of the research – to figure out Taiwan mobile phone manufacturing industry core competitive factor and manufacturer’s best business strategy; to link individual company’s proper & best solution with industry tendency.
Through analysis of industry tendency and individual company’s advantage, we found that mobile phone life cycle is shorter and specification is getting standard; the product becomes part of consumer electronic product. Under circumstance of low growth rate of the industry, the global mobile device provider focus on highest value-added activities - brand management and product marketing; and therefore expanding their outsourcing strategy
because of cost-driven consideration. In the end, global mobile phone industry will be integrated as own brand business and OEM/ODM business separately; and then global division of labor to be gradually established. To keep sustained advantage; company should comply their business strategy with industry tendency. Recently, EMS provider established EMS plus ODM business model by integrated R&D resources. With EMS existing competitive advantage – cost, quality, flexible, speed; and integration of R&D resource, EMS has highest competitive advantage to establish closed relationship with global mobile phone provider and expanding their business eventually.
Finally, the research suggested; 1) In global mobile phone industry, the role of Taiwan manufacturer is OEM/ODM and global logistic provider, company should focus on how to stick their core business from OEM/ODM to Total Solution Provider to sustain their competitive advantage. 2) The mobile phone industry had been developed as maturity stage, it’s mean that company advantage will be changed from knowledge economic to economic scare; company should establish high vertical integration on key component and technology; to maximize synergy of quality, cost and speed.