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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31919

    Title: A study of male Taiwanese automobile consumer:influencing factors for purchase decision
    Other Titles: 臺灣男性汽車消費者購買決策因素之研究
    Authors: 安娜;Alexandrovna, Koval Anna
    Contributors: 淡江大學國際貿易學系國際企業學碩士班
    黃志文;Huang, Chih-wen
    Keywords: 消費者行為;男性消費者;產品屬性;生活型態;購買決策;Consumer Behavior;Male Consumer;Product Attribute;Lifestyle Preferences;purchase decision
    Date: 2008
    Issue Date: 2010-01-11 01:24:43 (UTC+8)
    Abstract: 很多行銷研究者和心理學家為了發現消費者購買決策與產品(包括汽車)的關系研究過消費者行為。
    1. 採用眾多不同統計分析的方法研究汽車產品屬性跟臺北市與臺北縣台灣男性消費者的人口統計關系。
    2. 研究並描述臺北市與臺北縣臺灣男性汽車消費者的生活形態。
    The automobile manufacturing industry is known as the “leading industry” because several other industries are dependant on it. Many influential factors affect decisions made in the automotive world. Consumer preferences determine the current styles, reliability, and performance standards of vehicles. Government trade, safety, and environmental regulations establish incentives and requirements for modernization and change in design or production.
    Many marketing researchers and psychologists have studied consumer behavior to identify the relationships between consumer purchasing decisions and different products (including automobiles).
    Buying a new automobile requires a consumer to use a purchase decision process that includes numerous influential factors. Before creating a product, automobile manufactures must understand consumer desires, lifestyle preferences and the influential factors of the purchase decision making process. Only once a manufacture has this information can it create a vehicle and marketing strategies that successfully cater to the consumers; thus possibly minimizing waste of resources and increasing revenue for automobile manufactures while creating products and services that better meet the needs and desires of consumers. The current study has the following objectives:
    1. Explore and identify the critical influential factors in the first three stages of the EMB Consumer Behavior Model related to male Taiwanese automobile consumers from Taipei City and Taipei County.
    2. Explore correlations between automobile product attributes and consumer demographic statistics of male Taiwanese from Taipei City and Taipei County using numerous statistical data analysis tools.
    3. Explore and illustrate lifestyle preferences of male Taiwanese automobile consumers from Taipei City and Taipei County.
    The findings of this study illustrate how the purchase decision making process is related to consumer purchase motivations, the information sources consumers use, the most popular product attributes to consumers and lifestyle preferences in relation to the subject of the study. Implications of the research to society and recommendations for further research are also presented
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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