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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31915

    Title: 積體電路產品品質 : 顧客滿意度與通路策略-以H公司為例
    Other Titles: The product quality of integrated circuit : customer satisfied influence and channel strategy: a case study on company H
    Authors: 鍾雅晴;Chung, Ya-ching
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng
    Keywords: 使命陳述;7S模型;五力模型;PESTEL;Mission Statement;7S Framework;Five Forces Model;PESTEL
    Date: 2009
    Issue Date: 2010-01-11 01:24:29 (UTC+8)
    Abstract: 本研究是以台灣半導體通路產業的發展現況,來探討企業競爭策略之形成,以及企業面對內部環境要素、外部環境要素與產業環境變化時,如何以本身之競爭優勢來達成企業之使命陳述。最後,透過個案公司制定之競爭策略來檢視是否符合該企業之使命陳述,而達到相輔相成的效果。本研究採用個案研究分析方法,透過國內外之文獻探討、初級資料與次級資料之搜集,得到本研究歸納結論如下:



    This study concentrates on the current development of semiconductor channel in Taiwan which emphasis on business strategy formulation as to assess to the internal environmental factors and external environmental factors through the mission statement of the target company. Finally, through the competition strategy formed by the target company, it’s clear to see if that can match their mission statement. This research adopts the means of case study analysis, and thus the conclusions of the research are made based on the discussion of domestic and foreign documents, collections of primary and secondary documents. They are listed as follows:

    (1) Based on firm theory and the enterprise mission statement as decision making center, to discuss how to run a company and the channel strategies. From the mission statement of the case company, to evaluate its internal, external and industrial factors, which are summed up its competitive advantages and further to form their enterprise strategies. This can be considered how the strategies are formed to be the case company’s reference for their modifying their particular competitive strategies.

    (2) Every enterprise will be influenced by their own environment, under these environmental changes, the enterprise statement shall lead them to achieve their goals successfully. Therefore, the enterprise has different strategies when they are in different stages. With the time goes by, the strategies will be changed by the enterprise of their position in the environment.

    (3) Through the 7S Model, Five Forces Model and PESTEL theoretical analysis, we know that in the internal environment, Taiwan semiconductor channel H company uses “Profession teamwork, and efficiency logistics” to adjust accordance with the environmental change; in the external environment, they use “Co-development, alliance” to adjust accordance with the environmental change; in the industrial environment, they use “Electric system, worldwide internet, improving the industry development ”as their standpoint. Their strategy formulation to improve customer satisfaction and broaden channels to approach their mission statement “becoming the sweeping IC semiconductor high quality company”.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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