This study concentrates on the current development of semiconductor channel in Taiwan which emphasis on business strategy formulation as to assess to the internal environmental factors and external environmental factors through the mission statement of the target company. Finally, through the competition strategy formed by the target company, it’s clear to see if that can match their mission statement. This research adopts the means of case study analysis, and thus the conclusions of the research are made based on the discussion of domestic and foreign documents, collections of primary and secondary documents. They are listed as follows:
(1) Based on firm theory and the enterprise mission statement as decision making center, to discuss how to run a company and the channel strategies. From the mission statement of the case company, to evaluate its internal, external and industrial factors, which are summed up its competitive advantages and further to form their enterprise strategies. This can be considered how the strategies are formed to be the case company’s reference for their modifying their particular competitive strategies.
(2) Every enterprise will be influenced by their own environment, under these environmental changes, the enterprise statement shall lead them to achieve their goals successfully. Therefore, the enterprise has different strategies when they are in different stages. With the time goes by, the strategies will be changed by the enterprise of their position in the environment.
(3) Through the 7S Model, Five Forces Model and PESTEL theoretical analysis, we know that in the internal environment, Taiwan semiconductor channel H company uses “Profession teamwork, and efficiency logistics” to adjust accordance with the environmental change; in the external environment, they use “Co-development, alliance” to adjust accordance with the environmental change; in the industrial environment, they use “Electric system, worldwide internet, improving the industry development ”as their standpoint. Their strategy formulation to improve customer satisfaction and broaden channels to approach their mission statement “becoming the sweeping IC semiconductor high quality company”.