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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31879

    Title: 臺資企業在中國經營銀行業務之策略分析
    Other Titles: The strategy analysis of Taiwanese companies operate bank business in China
    Authors: 陳奕安;Chen, I-an
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林江峰;Lin, Chiang-fang
    Keywords: 中國大陸;銀行;金融市場;策略聯盟;Bank;Mainland China;Financial Market;Strategy Alliance
    Date: 2006
    Issue Date: 2010-01-11 01:22:02 (UTC+8)
    Abstract: 論文摘要內容 :



    This thesis analyzes the development current of Chinese bank industry and the role of foreign banks play in China,in order to understand Taiwanese companies how to operate bank business or to make development strategies.
    After joining WTO,Chinese financial market must open. Chinese banks and foreign banks compete and cooperate at the same time. For national Chinese commercial banks,they have advantages of owning 98% market share,many branches which broadcast and client resources richly. But their service concept and products lag foreign banks. For foreign banks,they will get rid of a lots barriers in 2006,but their market share is still too low. The only existence way for foreign banks is to cooperate with Chinese banks. According to government data,the investment amount of Taiwan has lived up to 280 billion dollars. It stands to reason that Taiwanese banks need to move with clients. Due to badly political factors,Taiwanese companies operate bank business in China is more difficult than international foreign banks.
    At first,this thesis uses Chinese economy and trade development data to explain Taiwanese companies operate bank business and they face the circumstances in China. We can research into analyzing Chinese financial reform,introducing foreign investors to reform stock market,and opening Chinese financial market in 2006 by WTO schedule to understand the continuous change of circumstance of Chinese banks. According to observing the competitive strategies and roles of International foreign banks to advice Taiwanese companies and banks how to plan their strategies in China.
    Second,taking First Sino Bank for example to discuss Taiwanese banks how to get away from government restrictions and take advantage of strategy alliance or offshore investment to entry China. This thesis researches some Taiwanese banks for offshore investment and strategy alliance to analyze operation strategies.

    This thesis is a scientific and overall analysis. When Taiwanese bank industry faces clash of global competition and fluctuation of politics and economy, I hope to provide thinking and formulation. In addition to strategy analysis of operation in China,we also hope that there are some beneficial policies of economy between China and Taiwan. With the scale Taiwanese companies are bigger and bigger, I look forward to helping Taiwanese bank industry.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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