English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51510/86705 (59%)
Visitors : 8276026      Online Users : 81
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31871

    Title: 臺灣地區銀髮族旅遊市場競爭策略形成之探討 : 以S公司為例
    Other Titles: Exploring the formulation of competitive strategy of senior citizen traveling market in Taiwan : a case study of company s
    台灣地區銀髮族旅遊市場競爭策略形成之探討 : 以S公司為例
    Authors: 呂至宏;Lu, Chi-hong
    Contributors: 淡江大學國際商學碩士在職專班
    林志娟;Lin, Jyh-jiuan
    Keywords: 銀髮族;日本旅遊;專業接待;超值服務;Senior Citizen;Professional Staff;Worthwhile Service;Japan Tourism
    Date: 2006
    Issue Date: 2010-01-11 01:21:06 (UTC+8)
    Abstract: 高齡化的社會於1990年代已經在加速形成,將於2011年二次是世界大戰之後嬰兒潮達65歲之際,高齡化的社會結構所帶來的衝擊尤甚,伴隨著社會高齡化的發展,人類對於居住、消費及時間朝向享樂的方向發展,中國的旅遊已呈現這種生活型態的轉變,基於上述兩大趨勢,試圖研究高齡化或是俗稱銀髮族的旅遊市場特性,進而探討旅遊企業可能因應的對策。
    In 1990, it accelerated to an elder society . Especially, the baby-boom generation of post-war, becoming 65 year-old in 2011, will have a huge impact on the society. Consequently, human beings will develop the direction of enjoyment on their residence, expenditure and time. China tourism is revealing this change of life style. On the basis of these two main tendencies, this study tries to do a research on the market of senior tourism. And then explores the formulation of strategy for travel industry to cope with these tendencies.
    Japan, next to Hong Kong, is the second favorite destination for Taiwanese people. Besides, they, the senior citizen in Taiwan, have a deep understanding of Japanese culture. S company serves this senior generation for more than 45 years, and they affirm the reputation and credibility of S company. Address S company as a case study to explore the formulation of competitive strategy of senior citizen traveling market in Taiwan.
    Service of diligence and service of sentiment is the mission statement of S company, and its’ core competence is professional staff. To cope with competitors in the industry, it owns its’ advantages of the worthwhile service of experience, channel and source. To accommodate general environment, S company studies ways in satisfying the elder society. Therefore, S company bends its’ effort for the Japan tourism market of senior citizen.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback