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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31851

    Title: 成本差異下的垂直策略分析
    Other Titles: The strategy of vertical competition under cost difference
    Authors: 吳杭嶺;Wu, Hang-ling
    Contributors: 淡江大學產業經濟學系碩士班
    陳宜亨;Chen, Yi-heng
    Keywords: 成本差異;垂直整合;寡占;封殺;Cost difference;Vertical integration;Oligopoly;Foreclosure
    Date: 2007
    Issue Date: 2010-01-11 01:19:55 (UTC+8)
    Abstract: 本文建立一個具有成本差異的二家上游廠商,和N家相同下游廠商的連續市場,假設上游廠商可為庫諾及領導-跟隨競爭,而下游只能為庫諾競爭的情況下,探討上游廠商在垂直整合下游廠商後,採取部分封殺策略和完全封殺策略的不同影響。


    This paper establishes a model with two cost-differentiated upstream firms and N identical downstream firms in the market. Assume upstream firms can be either Cournot competition or Leader-Follower competition but downstream firms can only be Cournot competition. The equilibrium outcome under competition will be derived and then compared with the results under vertical integration as well as different foreclosure strategies. We would like to explore the effect of vertical integration with foreclosure strategy simultaneously on prices of intermediate goods and final goods.

    We found that if the number of target downstream is not limited, the merging upstream will try their best to merger as more downstream firms as possible until all the downstream firms are merged completely. If only the cost superior firm takes merger strategy and adopts partial foreclosure, it will buy intermediate goods to increase its profit no matter the upstream market is Cournot competition or Leader-Follower competition. However, if the cost inferior firm takes merger strategy and adopts partial foreclosure, it will buy intermediate goods when its cost is high above a certain level, but sell intermediate goods when its cost is below a certain level.

    The price of intermediate goods will not increase after the firms integrate. So the market foreclosure will not happen in the intermediate market. And the integration will not always make the final price increase to damage the consumer surplus. Only when there are too many firms integrate, then the consumer surplus will be decreased.
    Appears in Collections:[產業經濟學系暨研究所] 學位論文

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