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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31433

    Title: 旅遊圖像的製造 : 以旅遊圖文書為例
    Other Titles: The making of travel image: a case study of the pictorial travel books
    Authors: 劉佳玟;Liu, Chia-wen
    Contributors: 淡江大學未來學研究所碩士班
    賴嘉玲;Lai, Chia-ling
    Keywords: 旅遊;旅遊圖文書;凝視;風格;Travel;pictorial travel books;gaze;Style
    Date: 2009
    Issue Date: 2010-01-11 00:41:05 (UTC+8)
    Abstract: 旅遊的普及與大眾對於旅遊資訊的需求,促使台灣的個人旅遊書寫成為繼出版社引進國外旅遊指南後發展蓬勃的出版類型。如今旅遊書寫已從早期以知名作家的文學作品為主,逐漸成為來自各專業領域背景的旅遊者發表個人的旅遊體驗,並在形式上從純文字書寫轉變為將照片、明信片、水彩畫、素描等媒材納入的圖文書形式。旅遊圖文書的出現代表個人旅遊書寫邁入視覺化的新時代,同時也是一種新的旅遊者凝視的再現。


    Travel becomes more and more popular so as the need to travel information. It is natural to cause a publishing boom of personal travel books in Taiwan. As a result, this category of publication has come out to surpass the imported foreign travel guidebooks. In the early days, travel books were written by renowned authors and regarded as literary. Today, travel books are mostly written by travelers with a variety of professional background and regarded as pictorial books with multiple materials, such as photographs, postcards, color paintings and sketches. The appearance of the pictorial travel books represents the trend that the personal travel writing has entered into a new era of visualization and represents the new tourist gaze.

    To lay out the emerging structure of the pictorial travel books, this research discusses the difference and relationship between the pictorial travel books and the other mass media, such as travel guidebooks, magazines, TV programs and blog. The research uses textual analysis and uses North Europe as the case study to discuss the travel images constituted in the pictorial travel books as well as the involvement of social power relationship between Taiwan and North Europe.

    This research categorizes the pictorial travel books into three major types as travel photographic, sketch and theme books. These books have the characteristics of emphasizing the unique personal travel as well as expressing author’s writing style and the ways of selecting theme and pictures. Nonetheless, the images constituted by the author are still affected both by the publishing logic and the current dominant ideology. When emphasizing the unique scenery and admirable culture, the author neglects its social and economic dimensions. Therefore, the pictorial travel books not only depict author’s travel experiences, but also provide readers the way of gazing, intensifying and reproducing specific travel image.
    Appears in Collections:[Master's Program, Graduate Institute of Futures Studies] Thesis

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