|題名: ||旅遊圖像的製造 : 以旅遊圖文書為例|
|其他題名: ||The making of travel image: a case study of the pictorial travel books|
|作者: ||劉佳玟;Liu, Chia-wen|
|關鍵詞: ||旅遊;旅遊圖文書;凝視;風格;Travel;pictorial travel books;gaze;Style|
|上傳時間: ||2010-01-11 00:41:05 (UTC+8)|
Travel becomes more and more popular so as the need to travel information. It is natural to cause a publishing boom of personal travel books in Taiwan. As a result, this category of publication has come out to surpass the imported foreign travel guidebooks. In the early days, travel books were written by renowned authors and regarded as literary. Today, travel books are mostly written by travelers with a variety of professional background and regarded as pictorial books with multiple materials, such as photographs, postcards, color paintings and sketches. The appearance of the pictorial travel books represents the trend that the personal travel writing has entered into a new era of visualization and represents the new tourist gaze.
To lay out the emerging structure of the pictorial travel books, this research discusses the difference and relationship between the pictorial travel books and the other mass media, such as travel guidebooks, magazines, TV programs and blog. The research uses textual analysis and uses North Europe as the case study to discuss the travel images constituted in the pictorial travel books as well as the involvement of social power relationship between Taiwan and North Europe.
This research categorizes the pictorial travel books into three major types as travel photographic, sketch and theme books. These books have the characteristics of emphasizing the unique personal travel as well as expressing author’s writing style and the ways of selecting theme and pictures. Nonetheless, the images constituted by the author are still affected both by the publishing logic and the current dominant ideology. When emphasizing the unique scenery and admirable culture, the author neglects its social and economic dimensions. Therefore, the pictorial travel books not only depict author’s travel experiences, but also provide readers the way of gazing, intensifying and reproducing specific travel image.