|其他題名: ||A study on intention of digital musical industry in Taiwan|
|作者: ||徐志杰;Hsu, Chih-chieh|
|關鍵詞: ||數位音樂;行動音樂;紮根理論;外卡效應;多元可能的未來;digital music;music industry;democratization;Qualitative Research|
|上傳時間: ||2010-01-11 00:41:01 (UTC+8)|
In recent decade, digital music has rapidly been distributed over the internet after the digitalization of music industry, which is able to make the replica nearly the same as the original edition. Although many researches are optimistic about the future development of digital music industry, what makes researchers find interesting is the following situation: the relationship between the online music and music industry has changed from antagonistic (in the past) to cooperative (at present) over these few years. Besides, the attitude of music industry towards the future has changed as well. In the past few years, people involved in the industry are pessimistic about the future; however, hope is aroused again after APPLE applies its hardware and software to the management of digital music industry. Nowadays, the music industry around the world also faces the same problems: the sales of CD (in physical form) keep recessing year by year; in contrast, the burgeoning digital music industry starts to grow rapidly. From the futurology point of view, a paradox exists owing to the fact that their relationship is both conflicting and cooperative. And therefore, it is possible that the intention of future development of the digital music industry could be diversified.
This research aims at discussing the future intention of digital music industry of Taiwan and the nature of this research is prone to be explorative; therefore, the future intention of digital music industry is not classified into any specific form intentionally. Qualitative research method is adopted because one of the characteristics of this method conforms to the purpose of the research, which is to determine the unexpected phenomenon and influences and also to develop new theories through generalization. The data collection of this research is through in-depth interview and also interviewing and recording the interviewees by some quasi-structured questionnaires. And the methodology of this research is based on grounded theory: the process of encoding, categorization of different concepts and also the establishment of the implication of theory are carried out under the foundation of the “pre-requisite” knowledge. Besides, the way of thinking of writing this paper is assisted by the relevant theories of futurology.
This research finds out that after the digitalization of the music industry, there are critical changes in the organizational structure, mode of operation and also the predominant relationship of the industry. Besides, this research explores the opportunity and crisis that faced by the digital music industry of Taiwan. After summarizing all the analysis and researches above, this research has proposed the future intention of digital music industry of Taiwan from the futurology viewpoints.