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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31420

    Title: 網路社會之未來意象建構 : 以臺灣MSN Messenger即時通訊為例
    Other Titles: Creating future images in cybersociety : using of msn messenger in Taiwan
    網路社會之未來意象建構 : 以台灣MSN Messenger即時通訊為例
    Authors: 游竹麒;Yu, Chu-chi
    Contributors: 淡江大學未來學研究所碩士班
    陳瑞貴;Chen, Jui-kuei
    Keywords: MSN即時通訊;網路社會;網際權力;CLA層次因果分析;未來學;MSN Messenger;Cybersociety;Cyberpower;Causal Layered Analysis(CLA);Futures Studies
    Date: 2006
    Issue Date: 2010-01-11 00:40:20 (UTC+8)
    Abstract:   網路科技的出現,是導致社會主導溝通模式興替的主要原因,而其進階創新與應用的結果,都可能影響社會變遷,帶動或消弭既有權力與階級。現階段MSN Messenger的網路即時通訊,改變了人類既有的溝通方式也帶來了便利,可是背後的風險、不平等、市場化接踵而來,人與人之間關係被數位連結化後,會否有另一型態的疏離和異化,而或出現新平衡的網絡社會,值得我們探究。

      本研究以MSN Messenger為主要研究場域,以實體社會建構和權力分析的角度出發,試圖找出溝通平台底下流竄的權力關係及展現方式。先進行深度訪談來檢視即時通訊使用者的動機和行為,了解MSN Messenger成為目前網路溝通科技主流的結構性因素,進而探討使用者的網際權力在既有重力下如何施展。

      Emerging internet technology is the major reason to make the predominantly communicative model change in society. It is presently innovative and applicatory to affect the change of society, even if, arousing or annihilating the built-in power and class. From now on, MSN Messenger, which is an instant messenger of internet, giving an alteration to natural connection and making convenient. However something comes from behind step by step, such as risks, inequity and exploitation. After people are digital connected with each other by internet, we are not sure if that relative situation is to alienation and dissimilation in other side, or appearing a new balanced network society. It is worthy for us to explore.

      This study is based on MSN Messenger to do research. Issues focus on the social construction of reality and the analysis of power. We will aim to find the flowing power relation and performing way under the communication platform. At first, the study practices in-depth interview to survey Instant Messenger user’s motivation, and understand structural factors how MSN Messenger to be a major internet communicative technology at present. Subsequently, this study treats and retraces how MSN Messenger users exercise their cyberpower in the inherent weight (What is difficult to change-- Structures such as class, patriarchy, hierarchy).

      This study is belong to constructional futures research, the major research method is Causal Layered Analysis (CLA), a methodology of futurology, which we can watch and read all different situations and clues by participant research. Using of CLA method that we understand underlying change processes and culture’s deep assumption, and furthermore we are able to find out principal direction and tendency influencing future development. In the later period, this study adopts the Ethnographic Futures Research (EFR) in qualitative inquiry to elicit scenarios. Drawing support from sociocultural leaders who guide us to expand our view on the question, and they increase social options exactly and properly. Through EFR scenarios, we shape four creative future images. They are: (1) the cybersociety of perfectly individual liberty; (2) the cybersociety of individualism and diversification; (3) the cybersociety of alienation and dissimilation; (4) the transparent and surveillance cybersociety. Finally, we try to make reflective thinking about possible implications of optimistic or pessimistic visions at collective desire. By way of positive mindset, the overriding purpose of this study is to maintain or improve human well-being and partnership preferable futures of the cybersociety.
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