探索消費文化趨勢中的老街 : 以淡水老街為例反思文化產業未來意象

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Title:	探索消費文化趨勢中的老街 : 以淡水老街為例反思文化產業未來意象
Other Titles:	Exploring the old street's consumption culture : a case study of Tamsui and reflections on the future images of cultural industries.
Authors:	吳裕勝;Wu, Yu-sheng
Contributors:	淡江大學未來學研究所碩士班陳國華;Chen, Kao-hua
Date:	2005
Issue Date:	2010-01-11 00:39:14 (UTC+8)
Abstract:	本研究以擁有多元力量拉扯的淡水老街為主要觀察對象，以實地觀察與質性訪談的方式，來論述與反思有關於淡水老街的消費型態。研究時發現，多數人的消費淡水老街經驗或觀察可約分為三個切入點：一為「文化產業／工業」的角度；二為「消費文化」；第三則是「空間」，而這三種想法，則會影響自己對於淡水老街消費時的觀感。除了這三種觀看的角度之外，本研究亦發現，正是由於淡水老街是個多元力量競爭的場域，故在消費時總會面臨不同程度的拉距，而由於意義的流動，產生出不同的消費指涉，這便是被淘空的時代符徵，不同主體位置的論述，只是在不同時間點上，填入不同意象的想像。然後，找尋自認為合理的消費理由，就這麼告訴自己，進行「消費」。最後，本研究用未來學當中的三個未來思考方式，來說明有關於消費文化當中其可能的、可見的與渴望的未來意象，透過未來學的相關推論方式，不論是分眾消費的來臨或是文化之戰的爆發，甚或是布爾喬亞所面臨的美麗與哀愁，均是在消費社會裡所必須面臨的重大議題。 This study aims at exploring various models of modern consumption on Tamsui Old Street. These models are: “Cultural Industries”, “Consumption” and “Space”. The result shows that consumers are not only consuming but also constructing Old street’s image of the future. Besides the three models of explanation, Tamsui Old Street has also possessed power in the process of cultural competition. On the field of competition, consumers will confront a diversity of power source to pull or push the way people shop, travel or communicate. In other words, the metaphor of Tamsui Old Street is a sponge, which can absorb different inputs at any time. As the consumers find the most suitable reason to justify their behaviors, the sponge of images will add into new cultural meanings, and process of consumption culture will go on and on. Alternative scenarios have also been explored to suggest possible, probable and preferable futures of Old Street as well as Cultural Industries. With these scenarios, the future of a consumption society and its changing patterns can be further envisioned.
Appears in Collections:	[Master's Program, Graduate Institute of Futures Studies] Thesis

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