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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31402

    Title: 探索消費文化趨勢中的老街 : 以淡水老街為例反思文化產業未來意象
    Other Titles: Exploring the old street's consumption culture : a case study of Tamsui and reflections on the future images of cultural industries.
    Authors: 吳裕勝;Wu, Yu-sheng
    Contributors: 淡江大學未來學研究所碩士班
    陳國華;Chen, Kao-hua
    Date: 2005
    Issue Date: 2010-01-11 00:39:14 (UTC+8)
    Abstract: 本研究以擁有多元力量拉扯的淡水老街為主要觀察對象,以實地觀察與質性訪談的方式,來論述與反思有關於淡水老街的消費型態。研究時發現,多數人的消費淡水老街經驗或觀察可約分為三個切入點:一為「文化產業/工業」的角度;二為「消費文化」;第三則是「空間」,而這三種想法,則會影響自己對於淡水老街消費時的觀感。


    This study aims at exploring various models of modern consumption on Tamsui Old Street. These models are: “Cultural Industries”, “Consumption” and “Space”. The result shows that consumers are not only consuming but also constructing Old street’s image of the future. Besides the three models of explanation, Tamsui Old Street has also possessed power in the process of cultural competition. On the field of competition, consumers will confront a diversity of power source to pull or push the way people shop, travel or communicate. In other words, the metaphor of Tamsui Old Street is a sponge, which can absorb different inputs at any time. As the consumers find the most suitable reason to justify their behaviors, the sponge of images will add into new cultural meanings, and process of consumption culture will go on and on. Alternative scenarios have also been explored to suggest possible, probable and preferable futures of Old Street as well as Cultural Industries. With these scenarios, the future of a consumption society and its changing patterns can be further envisioned.
    Appears in Collections:[未來學研究所] 學位論文

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