最後，本研究用未來學當中的三個未來思考方式，來說明有關於消費文化當中其可能的、可見的與渴望的未來意象，透過未來學的相關推論方式，不論是分眾消費的來臨或是文化之戰的爆發，甚或是布爾喬亞所面臨的美麗與哀愁，均是在消費社會裡所必須面臨的重大議題。 This study aims at exploring various models of modern consumption on Tamsui Old Street. These models are: “Cultural Industries”, “Consumption” and “Space”. The result shows that consumers are not only consuming but also constructing Old street’s image of the future. Besides the three models of explanation, Tamsui Old Street has also possessed power in the process of cultural competition. On the field of competition, consumers will confront a diversity of power source to pull or push the way people shop, travel or communicate. In other words, the metaphor of Tamsui Old Street is a sponge, which can absorb different inputs at any time. As the consumers find the most suitable reason to justify their behaviors, the sponge of images will add into new cultural meanings, and process of consumption culture will go on and on. Alternative scenarios have also been explored to suggest possible, probable and preferable futures of Old Street as well as Cultural Industries. With these scenarios, the future of a consumption society and its changing patterns can be further envisioned.