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|Title: ||幼稚園因應少子化經營策略之研究 : 以臺北縣市為例|
|Other Titles: ||The study of management strategy for kindergarten under the trend of fewer children : the case of Taipei county and Taipei city|
|Authors: ||趙月華;Chao, Yueh-hua|
|Keywords: ||幼稚園;少子化;經營策略;Kindergarten;Trend of Fewer Children (TFC);Operating Strategy|
|Issue Date: ||2010-01-11 00:23:31 (UTC+8)|
The purposes of this study are to explore how kindergartens are being impacted and what strategies can be taken under the trend of fewer children (thereafter, TFC). By using kindergartens located in Taipei as my research sample, I gain the following major findings. First, the impact of the TFC on kindergarten practitioners can be classified as 12 categories, in which ‘promoting competitive among kindergartens’ is being recognized as the most serious one and ‘leaving classroom and teaching equipment idle’ as the least. The extent to which kindergarten practitioners are affected by the TFC falls between least and middle, and private kindergartens are adversely affected more than public ones.
Second, my findings demonstrate that ‘pursuing differentiation and innovation’ is recognized as the most important strategy under the TFC and ‘diversifying operations’ as the least. A further comparison shows that ‘diversifying operations’ is the only strategy which presents significant difference between private and public kindergartens in the importance of operating strategy facing the TFC.
Third, my survey in the operating strategy shows that ‘pursuing differentiation and innovation’ is the most popular strategy used at the present time and ‘diversifying operations’ is the least. A further study shows that kindergartens in Taipei City make more efforts than those in Taipei County in differentiation and innovation, and private kindergartens are better than public kindergartens in terms of ‘pursuing differentiation and innovation,’ ‘diversifying operations,’ ‘improving teaching qualify,’ and ‘reducing cost.’
Last, ‘resources integration’ and ‘marketing orientation’ are the most important strategies recommended by the present study to reduce the impact of the TFC. Furthermore, this study recommends that improving interchange of teachers among different faculties is the top priority of action which should be taken in the ‘resources integration’ strategy, and working together with local citizens to promote their recognition is the top action which should be taken in the ‘market orientation’ strategy.
|Appears in Collections:||[Master's Program, Graduate Institute of Educational Policy and Leadership] Thesis|
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