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|Other Titles: ||A study on the school marketing strategy and operations in a remote small junior high school.|
|Authors: ||游蒼棟;Yu, Chan-tung|
|Keywords: ||行銷;學校行銷;學校行銷策略;The Marketing;School Marketing;school marketing strategy|
|Issue Date: ||2010-01-11 00:23:12 (UTC+8)|
The main purpose of this study is to concern Shimen Junior High School marketing ideas and situations and understands the marketing strategies and its operations of the school. Furthermore, try to discuss the result and difficulty of the marketing strategy.
In order to reach the purpose of above, this study mainly takes interview survey primarily and document analysis as auxiliary. The conclusions and suggestions are as following:
1.The principal uses multiple way to communicate and coagulates the vision
and belief of the school.
2.The present situation of manpower disposition in Shimen Junior High School, for instance, the job of school marketing are responsible by every office.
3.For curriculum design, the school tries to design suitable curriculum and subject-based teaching curriculum.
4.For teacher professional skill, the school encourages teachers to participate study
activities more in order to learn new teaching and student counseling skills.
5.The marketing strategy in Shimen Junior High School are: to develop the
characteristics of school, to make use of the outcome of different activities to strive
for parents’ approval and support.
6.In order to fight for recruiting excellent students, the school actively creates good
public praise and image.
7.Make use of the various activities and chances to carry on marketing about the
8.To use diverse marketing methods to promote to marketing objects.
1.For educational administrators:
(1)To raise the effectiveness of school by counseling every school to cultivate the person of talent in school marketing.
(2)To support and help the layout of the principal’s marketing strategy.
(3)To increase the number of the teachers and establish the marketing team of school.
(4)To arrange enough budget to help the marketing activities of school.
2.For elementary and junior high school:
(1)Marketing of school can promote education quality and develop the characteristic of school. Besides, it can help form and construct the image of school.
(2)In order to promote the image and popularity of school, we should
expand internal marketing strategy and coagulate the consensus of the
(3)The principal should lead the administrator of the school actively to promote marketing strategy.
(4)School should cooperate with the development of the community to
strive for the resources of it.
3.For the members of the school:
(1)Make use of multiple ways to enhance the communication and interaction to outside and try to show the professional of teachers and raise the quality of teaching by them.
(2)Teachers should combine the subject curriculum and teaching activity to
intensify the characteristic of school.
4.For the future study and research:
To provide suggestions in the range of research, research object, research method, the content of research and so on for the further research.
|Appears in Collections:||[Master's Program, Graduate Institute of Educational Policy and Leadership] Thesis|
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