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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31168

    Title: 台北縣國民小學課程行銷之研究
    Other Titles: A study of curriculum marketing in elementary schools of Taipei county
    Authors: 鄭玉鈴;Cheng, Yu-ling
    Contributors: 淡江大學教育政策與領導研究所碩士班
    歐用生;Ou, Yang-sheng
    Keywords: 課程行銷;curriculum marketing
    Date: 2006
    Issue Date: 2010-01-11 00:20:48 (UTC+8)
    Abstract: 本研究旨在瞭解台北縣國民小學課程行銷的現況及可行策略。採用「國小課程行銷現況調查問卷」,針對台北縣207所公立國民小學進行調查,輔以訪談。最後依據主要研究發現,提出結論與建議。

    The goal of this study is to understand the condition and feasible strategies of curriculum marketing in elementary schools of Taipei county. This study adopts “The
    questionnaire of the condition of curriculum marketing in elementary schools”, and invests 207 public elementary schools in Taipei County and then interview their
    principles. At last, propose the conclusions and suggestions according to main research findings.
    (1) The idea of curriculum marketing is mostly led by the principles. The development of curriculum product is mostly set into action by the directors of academic affairs.
    (2) The motivation of curriculum marketing is mostly to promote professional development of teachers.
    (3) The process of setting curriculum marketing into action depends on communicating constantly. The difficulty of setting it into action is hard to set up the goal and evaluate the effect.
    (4) The types of curriculum marketing’ product are the field of study and school-based curriculum.
    (5) The strategy of product can have the creative principles in hand, but it doesn’t have consultative organization to contact actively.
    (6) Cost strategy can have foresighted principles in hand and strive for resources through diversity of methods.
    (7) Human resource strategy can have win-win principles in hand, and have leisure and professional development of further activities.
    (8) Proposing and informing strategy can create positive information and disseminate effectively by technology.
    (9) The difficulty of curriculum marketing is short of fund and time.
    (10) The main effects of curriculum marketing are acquiring the parents’ support, leading into educational resources, promoting the learning effect of students and attracting new students to enroll and people who are out of schools to visit schools.
    (1)Suggestions to department of education of Taipei County Government
    a. They should take the outcomes of curriculum marketing as the indicator of academic affairs evaluation for schools as reference to improve and show their outcomes.
    b. They should provide resources to every type of schools, especially type 1 and type 4 schools.
    c. They should held related competitions of curriculum development, and let it become a regular activity.
    d. They should manage the situation of teachers’ further study actively, and adopt it to be the indicator of teacher evaluation.
    e. They should raise the number of educational personnel in outlying schools or type 4 schools to reduce the work loading of teachers.
    f. They should adopt constant and evolutionary curriculum reform, then they can have a successful future.
    (2) Suggestions to the elementary schools in Taipei County
    a. They should consider adopting “market infiltration”, “market development” and “product development” as the methods of curriculum marketing.
    b. They should encourage different originality to proceed the development of curriculum product.
    c. They should provide curriculum platform which can consult, dialogize and have teaching resources.
    d. They should establish diversity connections and accumulate diversity resources.
    f. They should develop the market of male volunteers and draw up concrete ways to let the volunteers to be the partners of teaching.
    g. They should use the power of information technology and unclog the ways of initiation and notification.
    Appears in Collections:[教育政策與領導研究所] 學位論文

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