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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31137

    Title: 大學推廣教育經營策略之研究-以三所私立大學為例
    Other Titles: The research of managerial strategy of school of continuing education:take three private universities as an example
    Authors: 蓋本安;Kai, Pen-an
    Contributors: 淡江大學教育政策與領導研究所碩士在職專班
    蓋浙生;Gai, Che-sheng
    Keywords: 推廣教育;經營策略;終身教育;continuing education;managerial strategy;lifelong learning
    Date: 2008
    Issue Date: 2010-01-11 00:17:34 (UTC+8)
    Abstract: 推廣教育非正規教育,但與正規教育有著同樣教化人心的教育功能與意義;推廣教育課程規劃,同樣需如同正規教育的嚴謹規劃;亦須肩負提昇專業知能及增進技能的教育本質,因此無論就其功能或內容而言,學習者皆可透過高等教育之推廣教育的管道而獲得滿足。
    Although Continuing education is different from Normal education (which means from primary education to higher education), both can edify people and can get the same function and meaning in Education. On the one hand, a curriculum of Continuing education should be planned punctilious as Normal education as well as to promote professional skills and ability in essence of education. Thus, with regard to the function and content of education, learners can be fulfilled by means of higher education in Continuing education.

    Purpose of this research:
    1.To discuss three universities, Tamkang university, Chinese Culture university and Soochow university in practice of Continuing education in three different aspects: background, function and current situation.
    2.To analyze three universities-Tamkang university, Chinese Culture university and Soochow university-the application of Continuing education in managerial strategy.
    3.Through the experience of three universities-Tamkang university, Chinese Culture university and Soochow university-in execution of Continuing education to study other universities may encounter the difficulties in the future.
    4.To indicate the future development of Continuing education in managerial strategy in order to be a reference of other universities.

    Conclusion of this research:
    1.The future growth of Continuing education still can be expanded.
    2.The curriculum and marketing strategy of Continuing education must combine with the market pace.
    3.To fulfill a lifelong learning can be via the practice of Continuing education.
    4.The universities are benefit from Continuing education in financial side.
    5.People return to the schools gradually because of the establishment of Continuing education in the university.
    6.The similarities of three private universities of Continuing education in managerial strategy are more than the differences.
    7.Three private universities all face the same difficulties in manage of Continuing education.
    Appears in Collections:[教育政策與領導研究所] 學位論文

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