關鍵字：學校行銷、學校行銷策略、學校效能 This research highlights the current status of public junior high school with respect to School marketing strategies and School effectiveness.Relevant statistics in this research is based on the survey,"Public Junior High School Marketing Strategies and Effectiveness Questionnaire", which is conducted to achieve the research objective. Method of stratified random sampling was adopted and further analyzed in this research 57 public junior high schools/educational workers were selected as efficiency samples. 605 surveys have been conducted randomly with 442 of them being invalid, which makes a participation (cooperation) rate of 73.05 %. This research uses various statistical analyses such as descriptive statistics, t-test,one-way ANOVA,Pearson product-moment correlation,and stepwise multiple regression analysis to further investigate the variation resulting from the individual and public schools factors with respect to School marketing strategies and School effectiveness. The most critical findings of this research are as follows: 1.The overall performances of public junior high schools on school marketing attain a degree of excellence. 2.The overall performances of public junior high schools on school effectiveness attain a degree of excellence. 3.With respect to gender, age, and job function differences, public junior high schoo ls in Taoyuan Country have a remarkable diversity on the overall performancesof school marketing. 4.With respect to school background and location differences, public junior high schools in Taoyuan Country have a remarkable diversity on the overall performances of school marketing. 5.With respect to school backgrounds and qualified educational workers differences, public junior high schools in Taoyuan County have a great diversity on the overall performances of school effectiveness. 6.Gender of educational workers in public junior high school has remarkable difference and impact on administrative effectiveness. 7.School marketing strategies and school effectiveness are positively linked with each other in many respects. 8.The variable of school marketing strategies of public junior high schools in Taoyuan County is the most important variable to predict of school effectiveness.
