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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31076

    Title: 我國軍事校院招募機制與策略之研究
    Other Titles: The research of military academy recruits mechanism and the strategic in Taiwan
    Authors: 趙美珠;Chao, Mei-chu
    Contributors: 淡江大學教育政策與領導研究所碩士在職專班
    蓋浙生;Gai, Che-sheng
    Keywords: 招募機制;策略;Recruits Mechanism;Strategic
    Date: 2008
    Issue Date: 2010-01-11 00:12:19 (UTC+8)
    Abstract: 論文提要內容:
    According to the subject of this research, the main purpose of this study are: 1.To discuss how the military academy recruits mechanism operate in Taiwan. 2. To realize the current situation and problems of Recruitment Center of National Armed Forces. 3. To analyze the recruitment strategies of Recruitment Center of National Armed Forces. 4. To analyze the marketing strategies of Recruitment Center of National Armed Forces. 5. To discuss the degree of marketing recruitment strategies applied in reality of Recruitment Center of National Armed Forces. 6. According to the conclusion to provide the suggestions about the recruitment of Recruitment Center of National Armed Forces in the future.
    In order to reach the purpose of above, this research uses questionnaire survey research and interview survey research method. First, use “The Questionnaire of Military Academy Recruits Mechanism and the Strategic in Taiwan” to survey. Besides, analyze the background, attributes and enlisted motivations of the students in military academy in Taiwan and how to get enrolment information through Recruitment Center of National Armed Forces. Furthermore, try to analyze how Recruitment Center of National Armed Forces use marketing strategies successfully to recruit more excellent students through interview survey research. Finally, the research combines the information with documentary analysis and comparative research to get the conclusions as following:
    1. The remilitarization structure of Recruitment Center of National Armed Forces
    didn’t affect the recruits of the students in the military academic obviously.
    2. The fleshware and promotion channels can’t be ignored in the training of recruits
    3. Five marketing strategies have increased the effects of recruitment.
    4. The marketing strategies should be switched to different background students.
    Appears in Collections:[教育政策與領導研究所] 學位論文

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