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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31070

    Title: 臺灣高等教育擴充後私立技職院校招生策略之研究
    Other Titles: Admission strategics at private technological and vocational institute---after higher education expanding in Taiwan.
    Authors: 鐘勻笛;Chung, Yun-ti
    Contributors: 淡江大學教育政策與領導研究所碩士班
    蓋浙生;Gai, Che-sheng
    Keywords: 高等教育;招生策略;私立技職院校;Higher education;Admission Strategics;Private Technological and Vocational Institute
    Date: 2009
    Issue Date: 2010-01-11 00:11:56 (UTC+8)
    Abstract: 本研究旨在探討台灣高等教育擴充後私立技職院校招生組織現況及將招生策略應用於招生之實際符合情形,期使我國私立技職院校可以充分瞭解招生現況,並且提供各學校和相關單位之參考。
    本研究主要採用問卷調查法,根據相關文獻編擬問卷初稿和專家效度,依據預試結果編製「台灣高等教育擴充後私立技職院校招生策略之調查問卷」。問卷共發放61份,得有效樣本50份。資料處理部分以SPSS for Windows 14.0中文套裝軟體為主,採用描述統計、t考驗、單因子變異數分析等方法進行統計。研究的結論為:
    The purpose of this study is to examine the present situations of the admission Strategics and to apply for recruitment in Taiwan Private Technological and Vocational Institute. The result of this study tries to help every schools realizes their recruitment admission Strategics and will be better.
    The research uses the questionnaire survey procedure, the grand total provides 61 questionnaire, recycling effective questionnaire 50.The results are as following:
    1. Admission organization of the Private Technological and
    Vocational Institutes is approximately to complete.
    2. Private Technological and Vocational Institute in North
    still more than other area.
    3. Marketing strategies for admission is obvious in
    Private Technological and VocationalInstitute.
    4.Students have various reasons to chooses Private
    Technological and Vocational Institute.
    5. Private Technological and Vocational Institute uses 4P
    strategics on the recruitment of students.
    According to the findings﹐this thesis makes some suggestions to Private
    Technological and Vocational Institute also administrative organizations in Taiwan.
    1.Private Technological and Vocational Institute should
    help Marketing strategies , promotes its competition.
    2.Private Technological and Vocational Institute should to
    make characteristic of school,attracts the students.
    3.Everybody to help each other strengthens the school
    environment facility.
    4.By the activity and the achievement development, promote
    the school positive image.
    5.Times of evaluation the school is very important.
    6.The government should to help school change and progress.
    7.The government should to strengthens the school
    information source and to strengthens Internet
    Appears in Collections:[教育政策與領導研究所] 學位論文

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