|其它题名: ||The research on relationships between compulsive buying tendency and self-esteem among college students.|
|作者: ||周雨霖;Chou, Yu-lin|
|关键词: ||強迫購買;自尊;compulsive byuing;Self-esteem|
|上传时间: ||2010-01-11 00:08:36 (UTC+8)|
This research is to study the correlation between compulsive buying tendency and self-esteem among college students in the north area in Taiwan., and further more to figure out how the compulsive buying tendency can be affected by the contents of self-esteem(competence, sense of control, worthiness, evaluation, academic self-esteem, physical self-esteem, social self-esteem and family self-esteem are included.). Two research instruments are used: “Compulsive Buying Tendency Scale for College Students” and “Self-Esteem Inventory for College Students”. The data is analyzed through the methods of Descriptive statistics, T-test, One-way ANOVA, Pearson’s product-moment correlation and Regression.
The findings of the study include:
1.Most college students have normal buying tendency; female’s compulsive buying tendency is higher than male; compulsive buying tendency is not affected by constitution of schools; students in college of foreign language and business get higher scores in compulsive buying tendency than students in college of science.
2.Most college students have normal to high self-esteem; self-esteem is not affected by gender, but the contents of self-esteem is a little affected by gender; students in public schools get higher scores in self-esteem than those in vocational schools.
3.The lower the self-esteem, the higher the compulsive buying tendency one gets.
4.The lower the sense of self-esteem (competence, sense of control, worthiness and evaluation), the higher the compulsive buying tendency. Compulsive buying tendency can highly be affected by the sense of control and evaluation.
5.The lower the academic self-esteem and physical self-esteem, the higher the Compulsive buying tendency is. Compulsive buying tendency can be affected by academic self-esteem.
6.The proportion of high compulsive buying tendency in research sample is 3.3%; most of the students who get high scores in compulsive buying tendency are female, students of private school, college freshmen and students in the college of literature. Sense of control and evaluation are the most important factors to differentiate high and low compulsive buying tendency.
Based on the result and discussion of this study, the researcher proposed practical suggestions for counselors and further study.