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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/31012

    Title: 大學生強迫購買傾向與其自尊之研究
    Other Titles: The research on relationships between compulsive buying tendency and self-esteem among college students.
    Authors: 周雨霖;Chou, Yu-lin
    Contributors: 淡江大學教育心理與諮商研究所碩士班
    柯志恩;Ko, Chih-en
    Keywords: 強迫購買;自尊;compulsive byuing;Self-esteem
    Date: 2008
    Issue Date: 2010-01-11 00:08:36 (UTC+8)
    Abstract: 本研究旨在探討大學生強迫購買傾向與其自尊內涵的相關程度,並進一步探討自尊內涵對強迫購買的影響。本研究以北部公私立大學及技職體系大學生為研究對象,有效樣本數共782份。所使用的研究工具為「大學生強迫購買傾向量表」及「大學生自尊內涵量表」,所得的資料以描述性統計、t檢定、單因子變異數、皮爾森積差相關、回歸分析等統計方法進行分析,歸納研究結果如下:
    一.大學生普遍具有中等購買傾向;女性的購買傾向較高;學校體系無影響; 外語學院和商管學院之大學生其購買傾向較理學院高。
    This research is to study the correlation between compulsive buying tendency and self-esteem among college students in the north area in Taiwan., and further more to figure out how the compulsive buying tendency can be affected by the contents of self-esteem(competence, sense of control, worthiness, evaluation, academic self-esteem, physical self-esteem, social self-esteem and family self-esteem are included.). Two research instruments are used: “Compulsive Buying Tendency Scale for College Students” and “Self-Esteem Inventory for College Students”. The data is analyzed through the methods of Descriptive statistics, T-test, One-way ANOVA, Pearson’s product-moment correlation and Regression.
    The findings of the study include:
    1.Most college students have normal buying tendency; female’s compulsive buying tendency is higher than male; compulsive buying tendency is not affected by constitution of schools; students in college of foreign language and business get higher scores in compulsive buying tendency than students in college of science.
    2.Most college students have normal to high self-esteem; self-esteem is not affected by gender, but the contents of self-esteem is a little affected by gender; students in public schools get higher scores in self-esteem than those in vocational schools.
    3.The lower the self-esteem, the higher the compulsive buying tendency one gets.
    4.The lower the sense of self-esteem (competence, sense of control, worthiness and evaluation), the higher the compulsive buying tendency. Compulsive buying tendency can highly be affected by the sense of control and evaluation.
    5.The lower the academic self-esteem and physical self-esteem, the higher the Compulsive buying tendency is. Compulsive buying tendency can be affected by academic self-esteem.
    6.The proportion of high compulsive buying tendency in research sample is 3.3%; most of the students who get high scores in compulsive buying tendency are female, students of private school, college freshmen and students in the college of literature. Sense of control and evaluation are the most important factors to differentiate high and low compulsive buying tendency.
    Based on the result and discussion of this study, the researcher proposed practical suggestions for counselors and further study.
    Appears in Collections:[教育心理與諮商研究所] 學位論文

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