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    Title: 美國社會文化發展與企業經營 : 以麥當勞為例
    Other Titles: The development of American social culture and corporative operation : the Mcdonald's for example
    Authors: 周傑;Chou, Chieh
    Contributors: 淡江大學美國研究所碩士班
    李本京;Lee, Thomas B.
    Keywords: 速食;麥當勞;美國社會文化變遷;美國企業;Fast-Food Restaurant;The McDonal's;American eating style;Corporation And Its Society;Fordism;Taylorism;Supersize
    Date: 2009
    Issue Date: 2010-01-11 00:05:48 (UTC+8)
    Abstract: 民主、自由與平等長久以來一直是美國的立國精神,這些基本的核心價值不僅僅是呈現在其文化上也讓奉行資本主義的美國在商業行為上深受影響。隨著二次大戰的結束,美國社會的內需擴大不僅僅是在縮短距離的汽車製造工業上,也表現在其生活中不可或缺的飲食方式上。速食產業麥當勞的發展所代表的便是一個美國近代社會變化的寫照。麥當勞成功地採取福特主義的生產線與泰勒主義的科學化管理模式,這使麥當勞的速食成功地形塑出大眾飲食文化。除此之外,得來速的銷售模式和店內雇用女性員工等等的措施都與當時的美國社會文化背景發展有著密切的關係。麥當勞經營模式的成功使得泰勒主義與福特主義生產模式廣受不同層面企業界的採納,這便形成了所謂的社會麥當勞化。因此,速食產業麥當勞的誕生來自於當時美國社會背景的需求,而麥當勞的成功經營模式也影響了美國的企業。
    另外、由於麥當勞在美國本土經營的成功,讓其觸角迅速地伸入國際飲食市場,同樣成功地在世界各地不同文化裏複製出相同模式的美國速食文化特色。因此麥當勞在大眾接受其速食飲食的過程中傳遞美國價值與精神。這讓各國不同文化的人們開始省思麥當勞所造成的影響已不再只侷限在飲食層面,而是全方面的生活方式。
    Democracy, freedom and equality have been the core and vital values for America. These core values are represented not only in its culture but its commercial aspects as well. With the end of the World War Two, American social needs increasing can be shown in both automobile industy and indispensable people daily need–food. The evolution of the fast-food restaurant- The McDonald''s is usually compared with the development as well as the change of American society. McDonal''s adopted the assembly line of Fordism and the codifying of craft knowledge of Taylorism to uplift its quality of products, which formed a special public culture for eating. Besides, there are several devices like drive through and hiring women as clerks compared with the background of the United States then. The great management success of McDonal''s made the Fordism and Taylorism accepted by other corporations. The McDonaldization, therefore, comes from the mass duplication of different kinds of Corporations. By this way, the birth of the McDonald''s comes from the needs of American social background at that time. De facto, the success and achievement of McDonald''s also gave a rise to the revolutionary change in other American corporations.
    In addition, the success of the McDonald''s in America makes it global. The McDonald''s duplicates the same American fast-food traits effectively and successfully in different cultures and nations. McDonald''s conveys American values and spirit while the people around the world are holding a hamburger in their hands, which makes people begin to think the main influence of McDonald''s is not restrict only within food but in some other aspects.
    Appears in Collections:[美國研究所] 學位論文

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