2.IKEA跨國公司『核心』與『地方』的關係與傳統上的不同 By the definition of the internationalization process and related theories, the thesis analyzes IKEA’s expansion around the world.
IKEA’s outstanding experience, successful performance and internationalization process around the world is a obvious guideline for our new Multinational Corporations. In 2004, IKEA serves 84,000 clients in its 214 chain stores, which are present in over 33 countries across 3 geographic zones. Sales for the IKEA for the financial year 2004 totalled 12.8 billion eruo. Now IKEA is the most internationalized retailing of furniture worldwide.
After IKEA has the stable foundation of the corporation in Sweden, it starts to expend its investigation to other countries. The first successful development in Norway also became the future role model in German, where it reached the unprecedented top. Furthermore, it broke into East Europe, and it brought its product there in Poland. IKEA’s operation of the new market in America brought itself a frustration. And then, it understood the totally new challenge is figured out the difference between two countries, so it faces the same problem when it enters China the biggest market around the world. Finally, IKEA can solve all the difficult challenge and maintains the outstanding position within the retail business until now.
The conclusion of this thesis is briefly described as following:
1. IKEA’s parent company is different from the traditional one
2. The relationship between the parent company and subsidiaries of IKEA is
different from traditional one.