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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30941

    Title: IKEA國際化過程之研究
    Other Titles: The study of ikea's internationalization process
    Authors: 劉彥麟;Liu, Yen-ling
    Contributors: 淡江大學歐洲研究所碩士班
    謝福助;Hsieh, Fu-chu
    Keywords: 傢俱;宜家家居;國際化;跨國公司;零售;瑞典;Furniture;Ikea;Internationalization;Multinational Corporation;Retailing;Sweden
    Date: 2005
    Issue Date: 2010-01-11 00:04:59 (UTC+8)
    Abstract: 本論文藉由國際化的定義及相關理論作為基礎,並以探討IKEA的全球佈局及在各國投資的概況作為範例,進一步探討IKEA企業國際化過程的研究。



    最後,現今處於21世紀的台灣,有許多的企業紛紛進行海外的投資,而日趨競爭激烈的全球化市場,要如何脫穎而出,是台灣企業目前必須的要素,因此IKEA 六十幾年來的發展過程,有許多地方是值得去效法的。


    By the definition of the internationalization process and related theories, the thesis analyzes IKEA’s expansion around the world.

    IKEA’s outstanding experience, successful performance and internationalization process around the world is a obvious guideline for our new Multinational Corporations. In 2004, IKEA serves 84,000 clients in its 214 chain stores, which are present in over 33 countries across 3 geographic zones. Sales for the IKEA for the financial year 2004 totalled 12.8 billion eruo. Now IKEA is the most internationalized retailing of furniture worldwide.

    After IKEA has the stable foundation of the corporation in Sweden, it starts to expend its investigation to other countries. The first successful development in Norway also became the future role model in German, where it reached the unprecedented top. Furthermore, it broke into East Europe, and it brought its product there in Poland. IKEA’s operation of the new market in America brought itself a frustration. And then, it understood the totally new challenge is figured out the difference between two countries, so it faces the same problem when it enters China the biggest market around the world. Finally, IKEA can solve all the difficult challenge and maintains the outstanding position within the retail business until now.

    The conclusion of this thesis is briefly described as following:
    1. IKEA’s parent company is different from the traditional one
    2. The relationship between the parent company and subsidiaries of IKEA is
    different from traditional one.
    Appears in Collections:[歐洲研究所] 學位論文

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