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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30912

    Title: 法國觀光政策之研究 : 以法國阿爾卑斯滑雪觀光地為例
    Other Titles: A study of the tourism policy of France-skiing place in the Alpes mountain area
    Authors: 林羿宏;Lin, I-hung
    Contributors: 淡江大學歐洲研究所碩士班
    苑倚曼;Yuan, Yi-mond
    Keywords: 法國;觀光;政策;旅客;SWOT 分析模式理論;旅遊市場;France;tourism;policy;tourist;SWOT;tourism market
    Date: 2006
    Issue Date: 2010-01-11 00:03:41 (UTC+8)
    Abstract: 歐盟在整合成功之後,並且在2004 年新加入10 個新的會員國之後,根據
    總值的來源。2005 年歐盟主要的觀光國家除了法國(世界觀光收益第三,40.8
    億美元)之外,其它包括西班牙(世界觀光收益第二,45.2 億美元)、義大利(世
    界觀光收益第四,35.7 億美元)、德國(世界觀光收益第五,27.7 億美元)、英
    國(世界觀光收益第六,27.3 億美元)。
    法國目前是全世界旅遊人次最高的國家,2005 年共接待7,500 萬遊客,全
    年法國滑雪觀光客共計接待了800 萬滑雪者,其中有200 萬外國人),反映法國
    According to the estimation of the world tourism organization, after integrated and
    joined with 10 new members countries, the tourist amount and profit margin of the
    whole new European Union shall reach 50% of the world. The European market has
    already become the world’s largest tourism market. For EU, the tourism industry is
    not only a distributor to the social welfare, but also an important source of the GDP.
    In year 2005, the major tourism industry countries in EU except France (World
    rank 3 for the Tourism industry profit, US dollar 4.08 billion ), others including Spain
    (World rank 2 for the Tourism industry profit, US dollar 4.52 billion ), Italy (World
    rank 4 for the Tourism industry profit, US dollar 3.57 billion ), German (World rank 5
    for the Tourism industry profit, US dollar 2.77 billion ), the Great Britan (World rank
    6 f o r t h e T o u r i sm i n d u s t r y p r o f i t , US d o l l a r 2 . 7 3 b i l l i o n )
    The France is now most visited country in the world, visited by 75 millions of
    tourists in 2005, tourism income ranking 3rd in the world, followed by Spain and
    America. The credit of the success of the tourism industry belongs to the cooperation
    of the central and regional government and travel department, plus the French
    government has establish many policies and made accurate research and analysis to
    the internal and external tourism market, these shall be presented in this essay.
    At last, we shall have a discussion in this essay regarding the case of skiing place in
    the Alpes mountain area (there are 8 million skiers in France, 2 million among them
    are foreigners), to reflect the pattern of the French Government promoting the
    regional travel, also using the SWOT theory to clarify the Strength, Weakness,
    Opportunity, and Threat of the skiing place in the Alpes mountain area to promote the
    d e v e l o p m e n t o f i n t e r n a l t o u r i s m i n T a i w a n .
    Appears in Collections:[歐洲研究所] 學位論文

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