In regular life, automobile has become one of the most important vehicle for the people, with the increasing of selling quantities, automobile industry has turned into the emphasis on world trade. Besides, many countries like Italy, Germany, U.K., USA and Japan, spend a big amount of capital and human resources to develop the motorcycle industry in manufacturing and exporting. Although riding a motorbike is less safe than driving a car, it still has many benefits in travelling, in riding’s joy with convenience and motive. Nowadays the development of motorcycle industry is as well as the automobile industry. In this thesis, there are two main parts, the first is the probe into the motorcycle industries and markets in Europe, USA and Japan; the second is the research in the development of Ducati Motor in global competition, in order to figure out how motorcycle industry survive and develop.
The framework of this thesis is as follows: the first part is to discuss with the theories of industry and competition in globalization; the second part is to research the motorcycle industries in Europe, USA and Japan; the third part is to comment about the motorcycle markets in Europe, USA and Japan; the fourth part is to analyze the development and operating of Ducati Group in global competition; and the last part is to find out the changes of motorcycle industry in global competition and the reasons why Ducati Motor could develop successfully.