This dissertation will present an insight overview on the development of Digital Signage and flat panel TV application in the European Union’s market. Since the rise of Internet in late 1990s and the rapid innovation of LCD and Plasma TV in early 2000s, it has been created new massive public audiovisual services to the civilians. By using Internet with LCD or Plasma TV combination in public areas, particularly in retail markets and consumer-oriented industries, the audiovisual service providers broadcast relevant contents to captivate consumers’ attentions and supply further information. First of all, the author would discuss the evolution of audiovisual regulations on TV and advertising industry which made by the EU in early 1990s. Furthermore, since the beginning of 21st century, the EU had noticed their information and communication technology’s infrastructures were getting behind with U.S.A. and Japan many years in the developed world. In order to catch up with the USA and Japan, the EU was setting the i2010 programme which helps European Member States to build up single European information space, and improves the high speed broadband penetration within the EU’s territory in the mean time. Secondly, the author would give the detailed advertising movement from static poster to paperless Digital Signage environment which audiovisual contents are getting through the Internet to Digital Signage display to demonstrate the information in front of the precise consumers. Moreover, the author would provide the relevant marketing and case studies about Digital Signage industry in the EU. In the further chapter, the author will present the main brands of LCD and Plasma TV manufacturers, and their marketing and manufacturing strategies in the European countries and other continents. In the final prospective, the author will give some information about future TV development by combination of current TV structure with wired and wireless online applications which may accomplished in the EU in year 2010 and after.
