English  |  正體中文  |  简体中文  |  Items with full text/Total items : 50122/85142 (59%)
Visitors : 7895720      Online Users : 65
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30800

    Title: 國家行銷與國際競爭力 : 泰國觀光業之研究
    Other Titles: The marketing of nations and international competitiveness : a study of tourism in Thailand
    Authors: 賴明汰;Lai, Ming-tai
    Contributors: 淡江大學東南亞研究所碩士班
    林欽明;Lin, Chin-ming
    Keywords: 泰國觀光業;國際競爭力;國家行銷;經濟發展;觀光政策;The Tourism Industry of Thailand;The Competitiveness of Nations;The Marketing of Nations;Economic Development;The Tourism Policy
    Date: 2006
    Issue Date: 2010-01-10 23:58:28 (UTC+8)
    Abstract: 波特(Michael Porter)於1990年提出國家競爭力(competitiveness of nations)的概念後,科特勒(Philip Kotler)隨後於1997年也指出《國家行銷》(marketing of nations)的重要性,兩者均強調「政府」是國家產業發展與提昇國家國際競爭力的重要「參數」,而這樣的見解也符合整個「東亞奇蹟」的產業發展模式。


    Michael E. Porter announced his concept of “The Competitive Advantage of Nations” in 1990 at the first time, and then Philip Kolter also points out the importance of “The Marketing of Nations.” Both of them emphasize “the government” as the major parameter for developing national industries and improving international competitiveness of nations. This idea is also in accordance with the model of the East Asian Miracle.

    As a result of an absolute monarchy and military despotism in history, the Kingdom of Thailand adapted a state-led economic development model. Another important feature of economic development of Thailand is the crucial role of tourism industry. Since 1977 the Thai government launched its first five-year tourism development plan, and in 1982 the international tourism receipt became the major foreign income in Thailand. This is the reason why Thai government pays more attention to use tourism to increase the foreign exchange income and to enhance economic development. Furthermore, Thai government initiated “amazing Thailand program” to make tourism industry one of the mainstay to restore Thailand’s economy during and after the financial crisis in 1997.

    Viewed from Thailand’s experience, the government not only uses policies to encourage investment in private sectors but also tries to resolve conflicts and issues of national industry development and their future prospects. With externalities in tourism industry, it is better to have government taking the lead. Moreover, tourism, as an all-round service industry, connects and involves extreme range of industries. Therefore, government can use this industry to balance the national industrial structure and to accelerate the diversification of national industrial development as well as ease the pressure the government may face in economic clashes.
    Appears in Collections:[東南亞研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback