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    Title: 日本電影產業競爭策略研究 以製作委員會制度為中心
    Other Titles: The study of Japanese film industry's competitive strategy centering around the production committee
    Authors: 楊嘉文;Yang, Chia-wen
    Contributors: 淡江大學日本研究所碩士班
    洪振義;Hong, Cheng-yih
    Keywords: 文化產業;電影產業;日本電影;製作委員會;集資;Culture Industry;Film Industry;Japanese Film;Production Committee;Fundraising;文化産業;映画産業;日本映画;製作委員会;資金募集
    Date: 2009
    Issue Date: 2010-01-10 23:57:36 (UTC+8)
    Abstract:   日本於1995年首度使用「製作委員會」制度來進行影像作品的製作。日本電影製作的「製作委員會」制度中,委員來自各大出版社、電玩或玩具製造商、電視台、發行公司、銀行等,委員們身為出資者的同時也提供了自己專業上的援助,為一部電影的劇本、選角、場景選擇、發行、宣傳、相關商品上市作好事前規劃。
      透過本論文的研究可以得到以下結論:第一、除了政府單位思考協助發展的政策之外,民間發展產業所使用的各種方式也是讓日本文化產業持續發展的主要原因。第二、雖然製作委員會方式的確是以商業性電影作品為主、且以回收投資額作為首要目標,但也因此讓電影製作時所需的高額資金找到了集資的方向。第三、目前亞洲各國的電影皆有不同的特色,也為本國電影的發展創造了不可取代的地方,日本電影產業為亞洲國家帶來了示範,並非海外電影才是唯一的選擇,只要有好的產業環境與好的創意,一樣可以創造出令消費者驚艷的電影作品。
    In 1995, it is the first time that “production committee” system has been used in Japan to produce video products. Japanese film has its own “production committee” system which members drawn from major press, manufacturers of video game or toy, television stations, issuer, banks and so on. Members as well as donors to provide their professional assistance for a movie script, casting, scene selection, publish, promotion, and listing of related products in advance market planning. The research findings are as follows:

    1. It becomes a key factor for developing Japanese culture industry continually when civilian industry provided many kinds of assistance besides government’s policy.
    2. Although the primary goal of production committee is to produce commercial films with investment recovery; however, it also becomes a direction of fundraising to cover the high production capital.
    3. At present, each Asian country’s film has its own characteristic that creates the absolute advantage for Taiwanese film industry. Japanese film industry as a model for Asian countries, it shows that the foreign film is not only choice.
    Appears in Collections:[日本研究所] 學位論文

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