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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30750

    Title: 日本ICT産業におけるイノベーション戦略 : ウィブ2.0を中心にー
    Other Titles: 日本ICT產業的創新策略 : 以WEB2.0為中心
    The innovation strategy of Japanese ICT enterprises: the case studies of web2.0
    Authors: 謝宜真;Hsieh, Yi-chen
    Contributors: 淡江大學日本研究所碩士在職專班
    蔡錫勲;Tsai, Hsi-hsun
    Keywords: ICT產業;web2.0;業界標準;創造式破壞;Google;樂天;ICT Enterprises;web 2.0;De Facto Standard;Creative destruction;Google;Rakuten;ICT産業;ウェブ2.0;デファクト・スタンダード;創造的破壊;グーグル;楽天
    Date: 2009
    Issue Date: 2010-01-10 23:55:55 (UTC+8)
    Abstract: 論文提要內容

    The advance of IT has made a dramatic change on our economy, and renewing the trading method. Consumers has now a new way of spending. The upcoming Web 2.0 will bring the world into a shocking change, replacing the old and enclosed form of internet business, providing a new structure of trading based on sharing of resources.As the internet technology is maturing, and consumers are participating. The key to success is if we can get hold and make use of the changes by joining the ICT Enterprises.The American is leading in the competition of ICT Enterprises with most advanced and mature technology. Whereas Japan will have to overcome a lot of problems before they can stay ahead of their competing countries.The competition amongst different countries are so intense. To involve the ICT is not a difficult task, more important is how to maintain the competing ability in the long run. The research based mainly on the foundation of the de facto standard and the concept of creative destruction ,and takes Google and Rakuten as study cases. Analyzing their operating characteristics and the keys to success. Along with the tendency of globalization, large scale M&A amended strategies are being developed. The research also focuses on introduce the M&A strategies employed by the two companies.The Japanese ICT Enterprise using the WEB 2.0 aiming to expand their business, developing new unique technology, and more importantly creating the new value.
    Knowing the consumers nowadays has a good understanding of products.Enterprises have to give up the outdated business strategy or they will get into the threat of falling behind and losing profit.It is important to update and maintain creativity in order to stay ahead in the industry of ICT Enterprising. Establishing de facto standard and achieving creative destruction are the key future targets for ICT enterprising.
    Appears in Collections:[日本研究所] 學位論文

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