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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30701

    Title: 臺日策略聯盟進軍中國大陸之研究
    Other Titles: A study of the strategic alliance between Japanese and Taiwanese enterprises in mainland China
    Authors: 臼井伸一;Usui, Shinichi
    Contributors: 淡江大學日本研究所碩士班
    蔡錫勲;Tsai, Hsi-hsun
    Keywords: 台日策略聯盟;互補性優勢;相得益彰;測試行銷;Strategic Alliance between Japanese and Taiwanese Enterprises;Mutually Beneficial;Synergy;Test Maketing;台日アライアンス;優位性の相互補完;相乗効果;テストマーケティング
    Date: 2008
    Issue Date: 2010-01-10 23:53:36 (UTC+8)
    Abstract:   中國自改革開放以來,其經濟呈現大幅成長,而隨著國民所得的水準逐漸上升,其國內市場的規模日益擴大。加上由於中國加入WTO後,加速開放其國內市場,對外國企業而言,開拓中國市場的重要性日益增加。
    China has become to the membership of WTO and continuing to open the domestic market, so that the number of foreign business make investment in China is rising obviously. With the circumstances of the foreign business making investment in China, and the Chinese business is keep developing, so that the competition between Chinese and foreign business is intensely. On the other hand, Japanese business must improve their ability of competition in order to keep survive under the circumstances of the intense competition and the changes of economic environment in China.
    After China became to the member of WTO, Japanese business make investment in China has become faster, and the case of Japanese and Taiwanese businesses enter the market of China is rising obviously with the conclusion of “Strategic Alliance”. The main reason for causing this result is there are the same language speaking and similar culture between China and Taiwan. Moreover, Taiwanese business has great ability of the human resource management and the public relationship with the domestic government. Therefore, Japanese business concludes the alliance with Taiwanese business in order to improve their ability of competition in China.
    Appears in Collections:[日本研究所] 學位論文

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