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    Title: 中国における日本企業の経営戦略に関する要因分析-臺湾企業とのアライアンスを中心に-
    Other Titles: 日本企業在中國的經營策略之因素分析ー與臺灣企業的聯盟為中心
    Factorial analysis of Japanese enterprises' strategic management in China: focus on the enterprise alliance with Taiwanese enterprises
    Authors: 唐惠秋;Tang, Hui-chiu
    Contributors: 淡江大學日本研究所碩士班
    洪振義;Hong, Cheng-yih
    Keywords: 競爭力;經營資源;策略聯盟;拓展市場;人事管理;Competitive Advantage;management resource;strategic alliance;expand market;personnel management;競争力;経営資源;アライアンス;市場開拓;人事労務管理
    Date: 2008
    Issue Date: 2010-01-10 23:52:28 (UTC+8)
    Abstract: 現今的中國,已經超越世界工廠的地位,逐漸成為世界的市場。拓展中國事業對於日本企業的發展來說愈形重要。然而,在中國這個世界的市場中,國際上的競爭愈發激烈。在中國開展事業的日本企業為提升競爭力,選擇與台灣企業進行策略聯盟,善用台灣企業擁有之經營資源以補強日本企業的弱點。
    所謂的策略聯盟是指合作的企業間為加強競爭力而互相結盟,善用彼此的經營資源而達到相乘效果。對於日本企業而言,可善用台灣企業在中國擁有的銷售能力、人事管理方面的能力以及與中國當地的行政交涉等多方面能力。而台灣企業也可活用日本企業的技術開發能力及品質管理方面的能力。而本論文以日本企業和台灣企業透過聯盟互相獲益,達到雙贏的結果為前提。
    本研究針對現今在中國與台灣企業進行聯盟的日本製造業總公司進行問卷調查。此外,也針對在中國進行日台聯盟十分成功的食品產業進行分析。分析的結果如下。
    在中國市場上與台灣聯盟,於行政交涉面、商品的生產方面以及人事管理方面可發揮成效。然而,對台灣企業在銷售方面的能力不可抱有過度的期待。在這方面需要日本企業付出更大的努力。從今以後,在拓展中國市場方面,日本企業和台灣企業雙方如何構築雙贏的關係將成為關鍵。
    Today, China has already passed the position of the world’s factory and gradually became the market of the world. It is getting more and more important for Japanese enterprises to expand their business in China. However, China, the market of the world, the global competition is getting fiercer and fiercer in this environment. Therefore, to raise the competitive advantage for those Japanese enterprises that try to expand their business in China, choose to form the strategic alliance with Taiwanese enterprises will be the best choice for Japanese enterprises. The reason is that Japanese enterprises can use the management resource from Taiwanese enterprises to offset their weakness.
    The so-called strategic alliance means cooperative enterprises would form an alliance with each other to strengthen their competitiveness and make the best combine usage of their management resource. In result, they could hopefully multiply their performance. As to Japanese enterprises, they can strengthen their abilities in many aspects by allying with Taiwanese enterprises such as marketing, personnel management, and negotiate with local administrative in China. On the other hand, Taiwanese enterprises can improve their abilities of product development and quality control because of this strategic alliance with Japanese enterprises. The prerequisite of this thesis is the benefits from allied between Japanese and Taiwanese enterprises to reach win-win situation.
    This research is mainly focus on the survey of the Japanese manufacturing companies’ headquarter which have strategic alliance with Taiwanese enterprises at the present time. In addition, this research also analyzed the very successful food industry companies which also have the strategic alliance between Taiwanese and Japanese enterprises in China. The analyzed results are as follows.
    Through the strategic alliance with Taiwanese enterprises, Japanese enterprises can have great outcomes on distribution, personnel management, and local administrative negotiation abilities in China. However, one cannot have excessive expectation on the marketing ability of Taiwanese enterprises. Japanese enterprises should put extra effort on the marketing in China by itself. From now on, in expanding the Chinese market, the key point is how both Japanese and Taiwanese enterprises to construct a win-win situation.
    Appears in Collections:[日本研究所] 學位論文

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