Today, China has already passed the position of the world’s factory and gradually became the market of the world. It is getting more and more important for Japanese enterprises to expand their business in China. However, China, the market of the world, the global competition is getting fiercer and fiercer in this environment. Therefore, to raise the competitive advantage for those Japanese enterprises that try to expand their business in China, choose to form the strategic alliance with Taiwanese enterprises will be the best choice for Japanese enterprises. The reason is that Japanese enterprises can use the management resource from Taiwanese enterprises to offset their weakness.
The so-called strategic alliance means cooperative enterprises would form an alliance with each other to strengthen their competitiveness and make the best combine usage of their management resource. In result, they could hopefully multiply their performance. As to Japanese enterprises, they can strengthen their abilities in many aspects by allying with Taiwanese enterprises such as marketing, personnel management, and negotiate with local administrative in China. On the other hand, Taiwanese enterprises can improve their abilities of product development and quality control because of this strategic alliance with Japanese enterprises. The prerequisite of this thesis is the benefits from allied between Japanese and Taiwanese enterprises to reach win-win situation.
This research is mainly focus on the survey of the Japanese manufacturing companies’ headquarter which have strategic alliance with Taiwanese enterprises at the present time. In addition, this research also analyzed the very successful food industry companies which also have the strategic alliance between Taiwanese and Japanese enterprises in China. The analyzed results are as follows.
Through the strategic alliance with Taiwanese enterprises, Japanese enterprises can have great outcomes on distribution, personnel management, and local administrative negotiation abilities in China. However, one cannot have excessive expectation on the marketing ability of Taiwanese enterprises. Japanese enterprises should put extra effort on the marketing in China by itself. From now on, in expanding the Chinese market, the key point is how both Japanese and Taiwanese enterprises to construct a win-win situation.