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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30671

    Title: 日本汽車進入大陸市場模式之分析-以日本豐田汽車、三菱汽車為例
    Other Titles: Entry modes of Japanese automobiles into China's market: case study of the Toyota automobile and the Mitsubishi automobile
    Authors: 徐儀芬;Hsu, Yi-fen
    Contributors: 淡江大學日本研究所碩士班
    任燿廷;Jen, Eau-tin
    Keywords: 日本汽車企業;進入模式;中國汽車市場;合資經營;Japanese automobiles;entry models;joint stock;WTO;日本自動車企業;エントリ-モデル;中国自動車市場;合資経営
    Date: 2008
    Issue Date: 2010-01-10 23:52:13 (UTC+8)
    Abstract: 現今的中國汽車市場是以年成長率超過20%的顯著程度在高速成長,2006年中國的汽車總販售台數(包含卡車等商用車)甚至超越日本,成為僅次於美國的世界第二大汽車市場,世界各大跨國汽車大廠已經積極在開拓中國這塊事業地圖,市場的競爭也愈發激烈。
    The Chinese automobile market is in the growth of high speed with over 20% of annual growth.In 2006, the number of cars had been sold in China even excess the Japan, become the second largest automobile market in the world. Many automobile manufacturers have come to China, the competition of the market is fiercer and fiercer.
    Japan and China have the connection on the region and compatibility on culture, besidesthey have benefits in economics, especially in auto industry. After the Japanese automobile manufacturers chooses entry the Chinese market, they have to consider their internal ability, industry''s environment , the regional environment .To choose the most suitable way to entry Chinese market. This will influences on the investment succeeds or not.
    This research is focus on the discussion to the way of Japanese Automobile Manufacturers entry Chinese market. In addition, analysis of Japanese Toyota Motor’s and Mitsubishi Motor’s entry modes . The result analyzed is as follows.
    As China into WTO, the investment environment had been improved. Output and offertechnology should be changed. Honda, Toyota and Nissan Motor adjust the investment way and got improved. Mitsubishi Motors changing the way entry Chinese market.
    Appears in Collections:[日本研究所] 學位論文

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