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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30670

    Title: 日本企業の戦略マップ-シャープの事例研究を中心に-
    Other Titles: 日本企業的策略地圖 : 以夏普事例研究為中心
    The strategy maps of Japanese companies : a case study of Sharp
    Authors: 游佳雯;Yu, Chia-wen
    Contributors: 淡江大學日本研究所碩士班
    蔡錫勲;Tsai, Hsi-hsun
    Keywords: 管理;策略地圖;TFT-LCD;夏普;Management;Strategy Maps;Liquid Crystal Display;Sharp;マネジメント;戦略マップ;液晶ディスプレイ;シャープ
    Date: 2006
    Issue Date: 2010-01-10 23:52:10 (UTC+8)
    Abstract: 在嚴峻的經營環境中,企業正重新檢視原有的經營模式,尋求新的經營方法。如同Porter所論,日本企業最大的問題就是缺乏策略。一直以來,日本企業將焦點放在提升經營效率的成本管理和品質管理上,建立這種經營系統。但是,對歷經泡沫經濟的21世紀日本的多數企業來說,在企業內部進行徹底的經營管理之外,策略導向的經營方式是必須的。為了實行更有效率的經營管理,必須早期發現企業潛在的問題點。
    To face up to the keen competition, enterprises are inspecting their original management systems and looking for new management strategy. As Porter said, the major problem of Japan enterprises is the lack of strategy. For a long time, Japan enterprises put the emphasis on cost management and quality management. It’s a system of improving management efficiency. However, it’s far from enough to most Japan enterprises, which had suffered from the economic bubble in 90’s. In order to manage in a more effective way and find the possible problem at the early stage, it’s necessary to adjust the management system into strategic-oriented.
    Therefore, the using of Balanced Scoreboard and Strategy Maps are being considered as ways to successful management. They are systems not only the solution of the lack of strategy management in Japan enterprises, but also helpful to promote management skills and improve the performance accessment.
    Nowadays, it’s Japan enterprises with high competitive advantage to lead consumer electronics industry. Among them, Sharp Corporation does a phenomenal job. It gets through the economic recession and the price competition from enterprises in Japan, Taiwan, and Korea, which lowers the profit of all this industry, and performs far beyond than anticipating. To survive from this tough business environment, the management strategy that Sharp takes is critical.
    Thus, this thesis applies the theory of Strategy Maps in the case of Sharp Corporation to discuss the close connection between management and strategy. Chapter One presents this thesis problem statement. Chapter Two mentions the definition of each concept used with this thesis, and reviews the early research that relates to the strategy. Chapter Three shows the especially powerful manufacturers in the liquid crystal industry and explains the industry trend. Chapter Four is a case study of Sharp. The strategy map of Sharp is made. And the strategy technique of Sharp is analyzed. And discuss its crisis of Sharp at the present stage and the challenge in the future. In Chapter Five, summarizes the strategy map of Sharp.
    Appears in Collections:[日本研究所] 學位論文

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