日亞公司在發光二極體產業的專利策略

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Title:	日亞公司在發光二極體產業的專利策略
Other Titles:	Nichia's patent strategy in light emitting diode industry
Authors:	吳品賢;Wu, Pin-hsien
Contributors:	淡江大學日本研究所碩士班任燿廷;Jen, Eau-tin
Keywords:	專利策略;發光二極體;進入障礙;patent strategy;Light emitting diodes;entry barrier;特許戦略;発光ダイオード;参入障壁
Date:	2005
Issue Date:	2010-01-10 23:51:28 (UTC+8)
Abstract:	本研究利用專利分析與文獻分析方法探討日本日亞公司在發光二極體產業的專利策略。研究結果顯示，日亞公司在專利佈局的策略為：（1）採取積極佈局態勢，2000年後強化設計專利的專利佈局。（2）傾向獨自擁有專利。（3）技術佈局重點在國際專利分類碼「H01L029/00」、「H01L033/00」、「H01J001/00」、「C09K011/00」等LED技術領域，質量並重。此外，專利實施的策略為：（1）1996～2000年：對日、美LED廠商採取相當積極且正面迎擊的專利實施策略。經常直接訴諸專利訴訟，同時拒絕將專利授權給其他廠商，顯示其堅守以專利權形成產業高進入障礙的策略。（2）2001～2002年：積極與日、美LED廠進行專利侵權的和解事宜，並進一步交互授權，同時擇定策略聯盟伙伴進行專利授權以共創利潤。2002年更可說是專利策略的轉捩點。（3）2003年：對日漸形成威脅的台灣LED廠商之專利實施動作趨向積極，但改變專利實施策略，傾向不先提訴訟而直接對侵權廠商採取假處分策略。（4）2004年：對台灣地區的專利實施開始採取包圍及聯合的兩手策略，一方面多次對部分台灣侵權出口廠商之國外代理商進行警告等行為，顯示該公司希望藉由控制買方來力保其自身利潤。另一方面則開始選擇台灣合作廠商，藉以開拓市場。 The objective of the study is to investigate the patent strategy of Nichia Corporation from Japan in the world light emitting diode (LED) industry. The study employs the patent analysis and literature analysis to examine the patent mapping i.e. classification, patentee and category distribution of Nichia Corporation in the U.S. patent. The results show three characteristics in the patent mapping strategy of Nichia: (1) aggressive posture in patent mapping, especially in the design patents since 2000; (2) sole ownership of patents; and (3) focusing on the international patent classifications of “H01L029/00”, “H01L033/00”, “H01J001/00” and “C09K011/00” in light emitting diode (LED) industry. Also, the study concludes the patent implementation strategy of Nichia Corporation into four phases. Firstly, from 1996 to 2000, Nichia adopted strict strategy in patent implementation to the U.S. and Japan LED manufacturers i.e., often filed directly the appeal in the patent litigation and refused to license patents. This shows that Nichia insisted on the high entry barrier strategy by taking the advantage of patent rights to the world LED industry. Secondly, from 2001 to 2002, Nichia urged to undergo the mediation process of patent infringement and furthermore cross licensed with the U.S. and Japan manufacturers. In which, Nichia selected strategic allies to license for the mutual benefits. 2002 was the watershed year for Nichia in the patent strategy. Thirdly, from 2003, Nichia implemented patents more aggressive to the threatened Taiwan LED manufacturers, however strategy changed from rashly litigate to conduct the provisional disposition from the first. And from 2004, Nichia adopted the surrounding strategy to Taiwan, not only by warning sales agents abroad frequently, but also selecting Taiwanese allies to expand local market share.
Appears in Collections:	[Graduate Institute of Japanese Studies] Thesis

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